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US-based Intersection expands premium pDOOH offering with Broadsign Reach integration
In Digital OOH By Rajiv Raghunath - June 29, 2022
Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs
UK’s Ocean Outdoor brings Wimbledon to its full motion network
In Digital OOH By Rajiv Raghunath - June 28, 2022
Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”
Times OOH unveils Property Expo at Indore Airport
In Campaigns By M4G Bureau - June 26, 2022
Real estate brands and projects like Omaxe, Medicaps Business Park, Shikharji Dreams, Grand Virasat are participating in the Expo.
Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury
In OOH News By M4G Bureau - June 23, 2022
Among the youngest marketing top talents in Indian alco-bev segment currently, and a consumer behaviour and lifestyle expert, Ruchika is driving strategic brand thinking and premiumisation for the internationally renowned & diverse portfolio of Beam Suntory in India.
Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes
In OOH News By M4G Bureau - June 22, 2022
The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH
Medimix boards Mumbai Metro with unique branding to connect with young on-the-go female audiences
In Campaigns By M4G Bureau - June 22, 2022
‘Beauty Coaches’ showcase Medimix skin care solutions
Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury
In OOH News By M4G Bureau - June 21, 2022
Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.
QMS ties up with Amplified Intelligence for OOH attention study
In OOH News By Rajiv Raghunath - June 20, 2022
There is no question the future of advertising will lean on attention,” says Christian Zavecz, QMS Chief Strategy Officer.
Delivery agents in Gurugram can now chill with Crompton Greaves’ #JaldiCooling
In Campaigns By M4G Bureau - June 17, 2022
The brand has started a social initiative named #JaldiCooling in which they have set up a resting cooling pod for all delivery agents to give them some relief from the summer.
Xtreme Media takes up Sponsorship of The Quintessential OOH Quiz at OAC 2022
In OOH News By M4G Bureau - June 16, 2022
We are delighted to partner with VJ MediaWorks for OAC 2022: Sanket Rambhia, MD and CEO, Xtreme Media Solutions