Sapio Heritech CEO Fabian Cowan to speak on OOH & city beautification at OAC 2022

In OOH News By M4G Bureau - July 28, 2022

Fabian Cowan will be touching upon aspects, such as, (i) the policies / initiatives taken by Union and state governments to beautify cities and preserve heritage sites; (ii) role of OOH in city beautification; (iii) the engagement models for OOH in this area; (iv) OOH role in heritage preservation.

Havas Media Group Singapore, Clear Channel Singapore uncover #thenewcommuter in the New Normal

In Research By Rajiv Raghunath - July 27, 2022

The study breaks down the confluence of tech, data and consumer trends to examine the impact of Cov-19 on consumers and their commuting behaviours, how they affect mobility and the evolving state of outdoor advertising.

Amiya Swarup, Partner, Marketing Advisory Services, EY to speak at OAC 2022

In OOH News By M4G Bureau - July 25, 2022

Amiya will be sharing his perspectives on how data is impacting the media landscape, and in particular the OOH business

Peeyush Bachlaus, Core Leadership - New Paints Business Project Team, Aditya Birla Group, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 25, 2022

Peeyush is an experienced marketer who, in his own words, is a big fan of outdoor advertising

Dhruv Kathuria, Marketing Manager - Media and Alliance at McDonald's, part of Jury for OAA 2022

In OOH News By M4G Bureau - July 25, 2022

Dhruv, who handles the North and East markets of McDonald’s, was part of the panel that judged the entries in Group A, which included the Brand, International, and Public & Social Services categories.

Air passenger volume growing month-on-month in India

In OOH News By M4G Bureau - July 22, 2022

Govt plans to step up regional connectivity

GroupM reaffirms commitment to decarbonisation

In OOH News By M4G Bureau - July 21, 2022

WPP is working to develop the technology and standards that can be used to measure and reduce emissions from advertising globally.

Broadsign extends programmatic ecosystem with Broadsign Reach Header Bidder

In Digital OOH By M4G Bureau - July 20, 2022

Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners

Anant East, CTO of Global OOH agency Talon, to address OAC 2022 on technology & OOH renaissance

In OOH News By M4G Bureau - July 18, 2022

Anant East leads Talon’s software engineering and support teams, delivering Talon’s proprietary technology platforms Plato, ADA and Atlas.

Archana Aggarwal, VP - Media, Airtel, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 11, 2022

With 25 years of experience behind her, Archana is an accomplished media professional, who has done stints with leading agencies such as Group M & McCann-Erickson, across key clients like HUL, Kellogg’s, Bajaj Auto, Coca-Cola and many more.