Ocean Outdoor & MC Saatchi invite the people of UK to support The Big Help Out

In Digital OOH By M4G Bureau - May 29, 2024

The OOH campaign is appearing across Ocean’s The Loop networks in Manchester, Birmingham and Edinburgh and on selected large format screens in 10 UK cities.

The Humble ‘Lauki’ Continues to Enthrall Viewers: Prime Video’s Unmissable Marketing Triumph for Panchayat Season 3

In Campaigns By Sakshi Sanghavi - May 27, 2024

Phulera’s favourite laukis transformed into larger-than-life inflatable balloons, displaying Panchayat’s new season premiere date! They rode atop local cabs in Mumbai, Delhi, and Jaipur, and were strategically positioned in key markets leading up to the launch

IOAA reassures support to Maharashtra Govt, BMC for audit & regulation of hoarding structures in Mumbai

In OOH News By M4G Bureau - May 20, 2024

“We prioritise safety and diligently promote compliance among our members,” states IOAA Chairman Pawan Bansal

‘Creativity extends beyond just innovations, creativity is a mindset.’

In Viewpoints By Sakshi Sanghavi - May 20, 2024

“Embracing creativity in every campaign can uplift India's OOH landscape and leave a lasting impression on viewers.” says Roshan Rawat, General Manager & Creative Head, Times OOH

‘It’s all about creatively managing space’

In Gallery By - May 17, 2024

Vincent Lam, Founder, Chairman of the Board and CEO, Asiaray Media Group speaks about his pioneering space management concept and how that delivers greater value to advertisers. Edited excerpts of the interview with Rajiv Raghunath

‘Rural marketing needs a sustainable, scalable model’

In Viewpoints By M4G Bureau - May 16, 2024

Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In an exclusive conversation with Media4Growth, Sandip talks about the huge potential that can be tapped in the rural market for brand marketers.

Top agencies, tech stacks, data companies, media owners partner Canadian Out-of-Home Awards 2024

In OOH News By M4G Bureau - May 13, 2024

UB Media is the title sponsor of the event

JCDecaux Data Head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress

In OOH News By M4G Bureau - May 09, 2024

Le Borgne is responsible for JCDecaux's global data strategy aimed at accelerating the digital transformation of OOH media

Ocean Outdoor becomes Official Supplier to London Fashion Week

In OOH News By M4G Bureau - May 08, 2024

The partnership formalises a long term relationship between the BFC and Ocean which has used digital out of home (DOOH) across the years to support the fashion industry, luxury brands and emerging talent.

WOO President Tom Goddard urges OOH industry to step up initiatives on sustainability

In OOH News By M4G Bureau - May 06, 2024

Goddard describes the issue of sustainability as the “elephant in the boardroom”