Flipkart’s #UpgradeTohBantaHai campaign sets the tone for its Big Billion Days Sale

In Campaigns By Prantika Ghosh - October 10, 2022

The #UpgradeTohBantaHai campaign used both offline and online media.

Can this 3M pilot project on liner waste recycling become an industry practice?

In Research By N Jayalakshmi - October 07, 2022

A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.

AQUA leverages pDOOH to drive #AQUADULU hydration reminder campaign in Indonesia

In Digital OOH By M4G Bureau - October 04, 2022

The brand teamed up with Moving Walls to power the 2-phase pDOOH campaign

Australia’s TMS in tie-up with Broadsign to power retail media expansion

In Digital OOH By Rajiv Raghunath - October 04, 2022

The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.

5G rollout could be a gamechanger for DOOH in India

In Digital OOH By M4G Bureau - October 03, 2022

High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others

Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda

In Digital OOH By Rajiv Raghunath - September 29, 2022

Reaching consumers on the path to purchase has always been important: DPAA

Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation

In Campaigns By M4G Bureau - September 21, 2022

The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company

Wildstone acquires Spain’s OOH major Grupo Redext

In OOH News By M4G Bureau - September 16, 2022

The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone’s continued rapid growth, says Damian Cox, Founder & Global CEO, Wildstone

Delfrez comes up with a unique activation at Thiruvananthapuram during Onam

In OOH News By Prantika Ghosh - September 13, 2022

The brand teamed up with BMeG to give away surprise gift hampers to passengers.

Technology: driving element for both cinema and OOH industry

In Gallery By - September 08, 2022

Ajay Mehta Founder & MD, Interactive Television (iTV), and MD, Kinetic India said, “After the pandemic, we are starting from scratch, which gives us a space to correct the mistakes, make it up to date and relevant in the digital age.”