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2213 News Found
Dentsu Africa, Moving Walls tie up to launch full-stack DOOH adtech platform across Africa
In Digital OOH By M4G Bureau - February 21, 2023
The solution is set to launch in three of the largest African markets with a series of pilot campaigns for leading brands.
13 stations in Delhi to be redeveloped
In OOH News By M4G Bureau - February 20, 2023
The redevelopment is being taken up under the Amrit Bharat Scheme
Global OOH grew 2.2% (est.) in 2022, forecasted to grow at 5.1% in 2023: GroupM report
In Research By M4G Bureau - February 15, 2023
DOOH growth will steadily outpace growth of traditional OOH
Carrera Eyewear collaborates with Tiger Shroff’s Prowl to launch Carrera x Prowl eyewear collection
In OOH News By M4G Bureau - February 14, 2023
Ashutosh Vaidya, Managing Director, Safilo India, says, “We are delighted to partner with one of India’s most promising lifestyle brands – Prowl by Tiger Shroff”
Times Prime teams up with Prooh Technologies for Members’ Fest campaign
In OOH News By M4G Bureau - February 14, 2023
Times Prime has expanded its successful outdoor campaign from Cyber Hub, Gurgaon to 35 locations across the Delhi NCR region
foodpanda rolls out real-time user-generated content in OOH for ‘Live Like a Panda’ campaign
In Digital OOH By M4G Bureau - February 09, 2023
foodpanda invites the public to take inspiration from the carefree nature of pandas and share how they live life to the fullest by uploading their photos on Instagram with the hashtag #LikeAPandaSG
The Brand Sigma rolls out Taneira's OOH campaign in Gurugram to promote its 1st all women store
In Campaigns By M4G Bureau - February 08, 2023
The OOH creative creates instant connect with its ‘Namaste Gurugram’ tagline
JCDecaux in partnership with UNDP to support UN Joint Sustainable Development Goals Fund, underlining its role as a sustainable media
In OOH News By M4G Bureau - January 25, 2023
“JCDecaux has supported major causes for a number of years globally and currently contributes to the promotion of 14 of the 17 SDGs,” says Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux
Non-metro OOH markets have the potential to attract higher ad spends
In OOH News By M4G Bureau - January 25, 2023
However, in the absence of a common currency for audience metrics, and lack of customised media packages, especially for DOOH, ‘The Southern Advantage’ may not be fully leveraged.
‘NINFRIS, e-auctions augment ease of investment in railway media’
In OOH News By M4G Bureau - January 23, 2023
Dr Anup Dayanand Sadhu, Chief Commercial Manager, South Western Railway spoke about the factors augmenting investments in railway media.