Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years

In OOH News By M4G Bureau - April 11, 2023

The exclusive advertising rights include metro train’s interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital screens and many more

Making haste, slowly

In Digital OOH By Rajiv Raghunath - April 11, 2023

Specialist agency heads take stock of how pDOOH is shaping up in India

DOOH tech solutions major Xtreme Media takes up sponsorship of The Quintessential OOH Quiz at OAC 2023

In OOH News By M4G Bureau - April 05, 2023

The Quintessential OOH Quiz contest, which is organised in the open quiz format, draws the participation of all OAC delegates.

Mustufa Arsiwalla appointed as CMO, Britannia Bel Foods

In OOH News By M4G Bureau - April 04, 2023

Mustufa has been a seasoned consumer marketer and brand strategist with over 17+ years’ experience in leading brand building and marketing campaigns across diverse categories.

Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad

In OOH News By M4G Bureau - April 04, 2023

The ‘Ampere Take Charge Squad’ wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are made from scrap materials, including discarded parts of appliances and petrol vehicles.

StackAdapt ties up with Place Exchange for access to a larger global pool of DOOH media

In Digital OOH By Rajiv Raghunath - April 04, 2023

"StackAdapt is thrilled to partner with Place Exchange to solidify DOOH as an invaluable pillar in our multi-channel strategy," says Ben Elliott, Director of Advanced TV & DOOH at StackAdapt.

Ballyhoo Media, Screenfeed keep basketball fans up to speed with real time updates

In Digital OOH By Rajiv Raghunath - April 03, 2023

Ballyhoo’s floating billboard screens are uniquely positioned to bring live infotainment

Y Srinivas Raju, Head of Data & Strategy, Posterscope India moving on

In OOH News By M4G Bureau - March 31, 2023

Srini has had a decade long stint with the company

Oracle Red Bull Racing signs up PPDS as sole Digital Display Supplier for 2023 & 2024 Formula One World Championship Seasons

In OOH Solutions By M4G Bureau - March 31, 2023

PPDS becomes Oracle Red Bull Racing’s exclusive digital display supplier for race day weekends, and Innovation Partner for team’s technology campus.

Ocean Outdoor takes DeepScreen® to a whole new level

In Digital OOH By Rajiv Raghunath - March 30, 2023

DeepScreen® Alive uses highly advanced real time 3D creation tool supported by state-of-the-art hardware to build deeper connections with OOH audiences.