Results For "UP"
2213 News Found
Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens
In OOH News By M4G Bureau - August 03, 2023
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
‘Use ideas to generate budgets’
In OOH News By M4G Bureau - August 02, 2023
Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand’s media plans
OOH global revenue tops $40bn in new WOO Global Market Index report
In OOH News By M4G Bureau - August 01, 2023
OOH market share against other media to go up to 5.1% from 4.7% in 2022
Can OOH go beyond commoditisation? This panel @ OAC 2023 has some answers
In OOH News By N Jayalakshmi - July 31, 2023
The concluding session of Outdoor Advertising Convention 2023 held during July 28 and July 29 at the Manekshaw Centre in Delhi had a power packed panel discussing ways of preventing the commoditisation of OOH buying.
Madison OOH bags maximum number of metals & Gold trophies in OAA 2023
In OOH News By M4G Bureau - July 31, 2023
Totally 58 metals were given away in this year’s Outdoor Advertising Awards, in which GroupM won the ‘Campaign of the Year’ award for their Zomato Offer campaign.
OOH metrics, disruptive thinking, Amul’s relationship with OOH
In OOH News By M4G Bureau - July 30, 2023
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
What’s the key to unlocking an evolving OOH? This OAC 2023 session offers some leads
In OOH News By N Jayalakshmi - July 29, 2023
Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing on how brands look at the OOH medium in their marketing scheme of things.
OAC 2023 clicks on talent, technology & creativity as growth levers
In OOH News By N Jayalakshmi - July 29, 2023
The second half of Day 1 of OAC 2023 held at the Manekshaw Centre in Delhi gave the OOH industry much to mull over, with a line-up of sessions that focused on critical aspects that can take the OOH medium to new heights.
‘Location, scale & timing: make our wallscapes so desired’
In Campaigns By Rajiv Raghunath - July 27, 2023
For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of thousands of people pour into the streets of San Diego. Lori Brabant, Founder/CEO at KAP Media Group & Kelly Reynolds, Partner/Strategic Business Development at KAP Media Group talk about this big event engagement in an interview with Rajiv Raghunath.
‘Building a smart HR strategy for OOH’
In Viewpoints By M4G Bureau - July 26, 2023
Dr Dwarika Prasad Uniyal, Pro Vice Chancellor, RV University, Bengaluru, takes a deep dive into the still waters of OOH talent pool and comes up with innovative ideas for human capital formation.