'Contextual communication is the key in OOH'

In Viewpoints By M4G Bureau - February 07, 2014

Ajay Kakar, Chief Marketing Officer - Financial Services, Aditya Birla Group,  on how the OOH media can deliver results for a banking and financial brand.

Laqshya Media kicks off Live Experiences wing

In OOH News By VJ Media Bureau - February 06, 2014

Headed by Navneeth Mohan, the new wing focuses on creating new, delightful and unforgettable brand and consumer experiences.

Tupperware taps officer goers

In OOH News By Bhawana Anand - February 05, 2014

Tupperware targets working audience for their new product and engages with various on-ground activities.    

Vodafone's Zumi's steal the show in Indore

In OOH News By VJ Media Bureau - February 04, 2014

Animated and lit up hoardings featuring the brand's popular Zumi's promote the brand's internet plan in the city.

'We just need a tipping point to be creative'

In Viewpoints By M4G Bureau - February 04, 2014

In the midst of the collective push towards larger than life, is the OOH industry losing out on original creative thinking? Why are there so less of the likes of Amul and Economist, brands who in their own ways trail-blazed creativity in OOH? Aneil Deepak, also known as Andee, Head - Ideas & Planning, DDB Mudra Group, in a chat with Outdoor Asia answers some of these questions and more in the context of creativity in OOH.

Cartoon Network's super fun event with Super Toons

In Campaigns By Bhawana Anand - January 22, 2014

with an aim to create a personal connect with kids, the channel organized"Toon Cricket”, their on-ground property, in a larger-than-life manner.

'Put up the sites on time'

In Viewpoints By M4G Bureau - January 21, 2014

Surinder Rana, Head -- Corporate Advertising, Shakti Bhog, in a chat with Outdoor Asia tells why the band plans to increase the spend on OOH advertising while sharing the challenges involved in the medium…

Graphisads' Mukesh Gupta to head media panel

In OOH News By VJ Media Bureau - January 20, 2014

Mukesh Gupta will head the Entertainment & Media Committee of the PHD Chamber of Commerce & Industry, where he will work as an accelerator for this industry.

'Standard formats must be supported by innovations'

In Viewpoints By M4G Bureau - January 17, 2014

Mahesh Israni, Chief Marketing Officer, Gowardhan, shares with Outdoor Asia on how OOH figures in the brand's whole marketing plan.

'OOH impacts perception'

In Viewpoints By M4G Bureau - January 15, 2014

Parag Desai, Executive Director- Wagh Bakri Tea Group, tells Outdoor Asia how an effective OOH campaign helps enhance the brand value in the minds of the consumers.