Light is smart: Lenovo's new blitzkrieg

In Campaigns By Bhawana Anand - March 03, 2014

Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for Bangalore city, targeting SEC - A, A+ audience in the age group of 16-30 years.

Star Cement sets strongly with new campaign

In Campaigns By Nabamita Chatterjee - March 03, 2014

As part of the brand's strategic launch in the East, particularly in Kolkata, they rolled out a comprehensive and integrated outdoor advertising campaign.

OOH set to grow by 8.2%, says report

In OOH News By Jubilee Cardozo - February 20, 2014

According to the report by The Pitch Madison Media Advertising Outlook 2014, OOH is expected to bring in total ad spends of about Rs. 2,138 crore and transit media continues to be the preferred option.

O&M might skip Goafest

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 19, 2014

Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.

Good advertising prospects set to boost hiring

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 17, 2014

GroupM, the country's largest media agency, has said overall advertising growth will stand at 11.6% this year, against 10% last year

Vodafone's Polo fest in Jaipur

In OOH News By VJ Media Bureau - February 17, 2014

The brand's association with the sport is reflected in the OOH extravaganza aimed at promoting the Vodafone Sirmur Cup 2014.

'Need well defined solutions from specialist agencies'

In Viewpoints By M4G Bureau - February 13, 2014

Vishakha RM, Director - Sales & Marketing -- Canara HSBC OBC Life Insurance, shares with Outdoor Asia, the financial group's strategy with regard to the OOH media and more.

Elections to raise advertising growth this year: GroupM

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 12, 2014

Advertising by political parties if excluded, overall ad growth for industry will stand at 9%

Necessity drives innovation

In Viewpoints By M4G Bureau - February 10, 2014

Avinav Chaubey, AGM-Marketing, Muthoot Group on how the OOH comes in handy to connect with a localized audience.

'OOH should highlight value-added services'

In Viewpoints By M4G Bureau - February 07, 2014

The creative of any outdoor essentially should be developed depending upon the respective TG, says Dibakar Dutta, Regional Head, Business Banking (Cluster) - Consumer Assets, ING Vysya, in a chat with Outdoor Asia on the role of the OOH media in the brand's marketing plans.