RED FM, EC urge'Kolkatans' to vote

In OOH News By VJ Media Bureau - April 22, 2014

RED FM in association with the Election Commission and led by the brand's RJ Praveen, a youth icon, drove the'Dabaa ke Bajaa' campaign supported by an app to target youth and urge them to vote.

Digital media drives political advertising to record high

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014

Political parties have spent around 15% of their advertising budgets for elections on the online medium

Laqshya Media Group unit extends Dubai BQS contract

In OOH News By VJ Media Bureau - April 09, 2014

The company is planning to install vending machines at bus shelters for additional advertising space.

Brandscope launches Embassy Group property

In OOH News By Bhawana Anand - April 02, 2014

The agency showcases the facilities of property in a cutting-edge manner on billboards in Bangalore.

OOH + activation creates buzz for Hiland Greens

In Campaigns By Nabamita Chatterjee - April 02, 2014

The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their audience .

IPL promotion frenzy begins

In OOH News By Business Standard - March 20, 2014

The event will be broadcast on MAX, Sony Six and Sony Six HD. Last weekend, the broadcaster released the first two TV commercials to introduce the concept

EFI: Riding high on innovation

In Viewpoints By M4G Bureau - March 19, 2014

EFI, the world leader in customer-focused digital printing innovation., is possibly the only company in the printing industry to have witnessed double digit growth in the past three years. Based out of Silicon Valley, California, EFI is leading the transformation from analog to digital imaging with scalable, digital, award-winning products. Outdoor Asia caught up with Guy Gecht, CEO, EFI, who was in India recently, along with EFI's Vice Presidents Steve Green, VP of Asia Pacific and Sameer Gulve, VP-Engineering, EFI India. Read on to know about Guy's vision and his take on the print industry and on the potential held out by the Indian market .

Big brands set the pace in grass roots football

In OOH News By Urvi Malvania, Business Standard, Mumbai - March 18, 2014

Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United

It's brisk business for outdoor advertising agencies

In OOH News By Nirmalya Behera, Business Standard, Bhubaneswar - March 10, 2014

It's now brisk business for advertising agencies as the major political parties have embarked on publicity campaign in the run-up to the general elections.

'Industry rate card will surely help'

In Viewpoints By M4G Bureau - March 10, 2014

In a chat with Outdoor Asia, Cyriac John Joseph, Senior General Manager - Marketing, Brigade Group, tells why the OOH medium works for the brand in Bangalore and what can take it forward.