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Coming to terms with'The Ugly Truth of DOOH -- Interactivity and Engagement'
In OOH News By VJ Media Bureau - June 17, 2014
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC
Kerala OOH: Gearing up for the next growth wave
In OOH News By Rajiv Raghunath - June 16, 2014
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.
Vodafone wraps Ahmedabad-Mumbai Shatabdi to showcase'faster, smarter' offerings
In OOH News By VJ Media Bureau - June 13, 2014
This branding initiative aims to promote Vodafone's high speed 3G data network, 3G dongle that provides data transfer speed of up to 21.1Mbps, and 3G mobile internet capabilities
Vodafone Superfan Junior contest gives 22 kids a feel of IPL turf
In OOH News By VJ Media Bureau - June 04, 2014
The telecom major tied up with Magic Bus NGO to give winners of the contest the opportunity to walk onto the field with the IPL cricketers
Perk exhibits'Rip n Share' delight on OOH
In OOH News By Bhawana Anand - June 03, 2014
Wallstreet, a division of Kinetic India, rolls out the innovative campaign
Arun Sign Service to put up hoardings on BSNL's Alipore factory premises
In OOH News By Nabamita Chatterjee - June 03, 2014
The OOH firm will develop and use the hoardings for a period of 10 years as per the contractual terms
SelvelNext illuminates Nazrul Tirtha with laser display show & ambient lighting
SelvelNext lit up one of the building facades of Nazrul Tirtha complex, the newly inaugurated museum in Rajarhat New Town, dedicated to the rich legacy of the rebel poet Kazi Nazrul Islam, using a mix of projection mapping, laser display and ambient lighting. Visitors and commuters were treated to a dazzling display showcasing the poet's rare images, book covers, music and art through innovative graphics using high-definition technology.
Halonix lights up people's lives with novel OOH initiative
In OOH News By Bhawana Anand - May 30, 2014
The lighting company has lit up OOH formats in dark spots of cities like New Delhi and Mohali to make those areas safe for commuters and other passers-by
Zee Café & Zee Zing hits Mumbai streets to announce new shows
In Campaigns By VJ Media Bureau - May 28, 2014
Bright Outdoor Media has used large formats in Mumbai to build audience interest in the two shows
Laqshya Media Group brings on board Sai Nagesh with dual roles
In OOH News By Bhawana Anand - May 22, 2014
Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group