Cadbury tempts audience with'Ooze' effects on hoardings

In OOH News By Bhawana Anand - October 07, 2014

The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth

Atin OOH ties up with Sri Lankan Airlines for seatback branding

In OOH News By VJ Media Bureau - October 01, 2014

Brings on board Sri Lanka's national mobile service provider Mobitel to advertise on the seatbacks

Railways open to new & innovation OOH media: Anup Dayanand Sadhu

In Viewpoints By M4G Bureau - September 30, 2014

Dr Anup Dayanand Sadhu, Senior Divisional Commercial Manager, Bangalore Division, South Western Railway, talks about the emerging OOH advertising opportunities that Railways offers, in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts of the interview:

JCDecaux India introduces digital media at KIA, Bangalore

In OOH News By Bhawana Anand - September 22, 2014

The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens

BMW India's 12-city Experience Tour kicks off in Chennai

In OOH News By Bhawana Anand - September 08, 2014

The BMW Experience Tour 2014 showcases the complete range of sedans and SAVs (Sports Activity Vehicle), demonstrating the superior driving dynamics on a specially designed test course

EG Communications bags exclusive rights to wrap trains on 3 DMRC lines

In OOH News By Bhawana Anand - September 08, 2014

EG Communications has bagged the rights to wrap DMRC Metro carriages on three lines for a period 10 years through an open tendering process

Century Group fast-tracks station branding biz

In OOH News By Nabamita Chatterjee - August 27, 2014

The OOH firm has sole ad rights at 89 railway stations in Bihar and aims to become the largest player in station branding in the eastern zone

Global Advertisers wins award

In OOH News By VJ Media Bureau - August 27, 2014

Global Advertisers won the award for developing innovative and cost-effective media strategies for some of the leading brands in the real estate sector

DDB Mudra West appoints Ferzad Variyava as Group Creative Director

In OOH News By VJ Media Bureau - August 26, 2014

Variyava commands over 13 years of experience, having worked on household blue chip brands in the banking, media, FMCG, beauty, personal care, travel and telecom domains

USI Media crafts innovative street furniture in Bangalore

In OOH News By Rajiv Raghunath - August 19, 2014

The company has acquired the rights from BBMP to put up 5,000 courtesy benches across the city, having entered into a five-year contract with the civic body. In this period, USI Media will put up these benches as per its own selection of locations, generate revenues from advertising on this street furniture, and also pay land and advertising tax to BBMP