Signpost India wins MSRTC mandate to develop & promote DOOH opportunities in Maharashtra

In OOH News By VJ Media Bureau - July 15, 2015

Signpost India has tied up with Maharashtra State Road Transport Corporation (MSRTC) to create digital advertising opportunities at 80 premier locations across Maharashtra including Mumbai, Konkan, Desh, Khandesh, Vidarbha, and Marathwada

Tiny Owl hoots its presence in the outdoor

In Campaigns By Preethika Kotian - July 14, 2015

Tiny Owl ventures outdoors with Laqshya Media group to reach out to the food lovers on the go

Anupriya Acharya to speak at OAC on how OOH can attract more ad monies

In OOH News By VJ Media Bureau - July 13, 2015

Anupriya Acharya, Group CEO, ZenithOptimedia India, is an eminent media professional with 20 years of experience in media agencies across India and Singapore. Prior to this role, she has also held positions of President - The Media Edge, India; CEO - Aegis Media, Singapore; and Leader - Team Unilever, South Asia at Mindshare.

OAA 2015 Group C judging today

In OOH News By VJ Media Bureau - July 10, 2015

The Jury of the Outdoor Advertising Awards (OAA) 2015 meet in Mumbai to judge entries in Group C

Srishti Group bags ad rights at Belgaum, Hospet & Hubli rly stations

In OOH News By VJ Media Bureau - July 07, 2015

Founder Director S Kumar says the win deepens Srishti Group's footprints in the South, especially in Tier II & III cities where business growth opportunities are growing

99Acres.com looks to rebuild OOH presence

In OOH News By Bhawana Anand - July 06, 2015

After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.

OAA 2015 Group B judging today

In OOH News By VJ Media Bureau - July 03, 2015

The Jury of the Outdoor Advertising Awards (OAA) 2015 meet in Mumbai to judge entries in Group B

Orange Innovations boards Shatabdi trains with innovative media

In OOH News By Preethika Kotian - July 02, 2015

Northern Railway awarded the contract to Orange Innovations to install LCD screens on seat-backs of Shatabdi trains with the express purpose of offering high quality infotainment to passengers travelling on the premier trains. The screens also double up as OOH media for advertising.

R S Sodhi to deliver the valedictory address at OAC

In OOH News By VJ Media Bureau - July 02, 2015

Rupinder Singh Sodhi, Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd (Amul), India's largest food products organisation with a turnover of around Rs 20,733 crore, will speak about the opportunities and challenges that underlie consumer engagement in the country, and how advertising can realise the goal while being socially responsible

Reliance Digital's laptop benches'Boot-up Your Life'

In OOH News By Preethika Kotian - June 30, 2015

Active Media Innovations installed benches at Worli Sea Face that looked like open laptops to promote Reliance digital's laptop festival