OOH is highly influential, says Anupriya Acharya

In OOH News By VJ Media Bureau - July 28, 2015

Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics

White label ATM marketing opens up new OOH avenues: Anurag Nigam

In OOH News By VJ Media Bureau - July 28, 2015

Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How emerging media can contribute to OOH growth'

Innovations key to OOH success, say bankers

In OOH News By VJ Media Bureau - July 28, 2015

The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.

Kinetic India bags maximum OAA 2015 metals

In OOH News By VJ Media Bureau - July 27, 2015

Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and Interspace Communications and Laqshya Media Group 3 each.

Team Turquoise wins Young Outdoorians! Contest at OAC 2015

In OOH News By VJ Media Bureau - July 27, 2015

Team Turquoise comprising Ankit Sheth, Aritra Dasgupta, Sanjeev Choudhary, Aparna Singh and Rimple Sanchala won the third Young Outdoorians! Contest sponsored by IKON. The winning team received a cheque of Rs 25,000 and a waiver of the OAC 2015 registration fee.

Abhishek Banerjee wins the Streettalk OOH Thought Leaders Contest at OAC 2015

In OOH News By VJ Media Bureau - July 27, 2015

Abhishek Banerjee, Kinetic India and Rohit Yajnik, Amar Ujala Outdoors, sent in the winning entries for the first instalment of the Streetalk OOH Thought Leaders Contest to become the winner and runner-up, respectively.

Jasneet Bachal to speak on'Banking on OOH' at OAC

In OOH News By VJ Media Bureau - July 23, 2015

Jasneet Bachal, Sr. Vice President - Group Marketing, Kotak Mahindra Bank, effectively marries brand communication with media at Kotak Mahindra Bank, with a special focus on innovations in the social media dimension.

Pradeep Shrivastava to deliver keynote address at OAC 2015

In OOH News By VJ Media Bureau - July 20, 2015

Pradeep Shrivastava is the Chief Marketing Officer of the start-up digital company Jio, promoted by Reliance Industries Ltd.

Origins Advertising ties up with BroadSign International for DOOH software

In OOH News By Preethika Kotian - July 16, 2015

Origins Advertising is incorporating the global player's automated software platform into the OOH firm's LED screen based digital signage network and will handling the Indian execution of BroadSign International's deployments

Rajat Mehta, Karthi Marshan, Anand Dubey to speak on'Banking on OOH' at OAC

In OOH News By VJ Media Bureau - July 15, 2015

Rajat, President & Country Head, YES Bank, Karthi Marshan, Sr. EVP & Head - Group Marketing & Principal Nodal Officer Kotak Mahindra Bank, and Anand Dubey, Vice President & Associate Marketing Partner, IndusInd Bank, will make presentations on how OOH works for the banking industry, and discuss their expectations from the OOH industry