Kinetic launches in Russia, Ilya Cheredin appointed as CEO

In OOH News By VJ Media Bureau - August 21, 2015

Kinetic Russia will be headed by CEO Ilya Cheredin, who joins the company from Poster Group, where he has worked for more than 20 years.

Havas Media bags account for FoodCloud.in

In OOH News By Satarupa Chakraborty - August 20, 2015

The blend of analytical customer understanding and integrated media solutions with both outdoor and digital focus gives Havas Media the edge to help scale the FoodCloud.in's business.

OOH Advertising revenue in US goes up by 3.8% in Q2 2015

In OOH News By VJ Media Bureau - August 20, 2015

According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.

Bright Outdoor & iamnIndian.com spread patriotism in the outdoors

In Campaigns By VJ Media Bureau - August 18, 2015

Bright Outdoor teamed up with iamindian.com to cater to the underlying Independence Day spirit with their promotional campaign.

LOMS illuminates Bailey Road with Ultratech Super Cement

In Campaigns By VJ Media Bureau - August 10, 2015

The campaign is set to be displayed for a year, where the brand has also sketched its presence on different OOH mediums with innovations on BQS, unipoles and the others.

Hidesign lures commuters with its'slow' lifestyle campaign

In Campaigns By Nabamita Chatterjee - August 06, 2015

While the outdoor campaigns in Delhi and Mumbai have been executed by J C Decaux, Laqshya Media handled the Hyderabad Airport OOH properties.

Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC

In OOH News By VJ Media Bureau - July 31, 2015

An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.

Plan better to get the best out of OOH, says Bharat Dhuppar

In OOH News By VJ Media Bureau - July 29, 2015

Bharat Dhuppar, CMO, Omkar Realtors & Developers shared his firm's approach to OOH while addressing the theme'OOH delivers - A case study of Omkar Realtors' on day 2 of the Outdoor Advertising Convention.

OOH industry should develop measurement metrics, media rating system: RS Sodhi

In OOH News By VJ Media Bureau - July 29, 2015

Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25.

Integrate channel-based planning with audience-based planning: Mauricio Sabogal

In OOH News By VJ Media Bureau - July 28, 2015

Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning” on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.