Pune OOH wears a busy look about it

In OOH News By Sakshi Sanghavi - June 25, 2024

Brands of all hues adorn the large formats

Godrej Appliances and MOMS surprise travellers with an innovative baggage claim experience

In Campaigns By Sakshi Sanghavi - June 13, 2024

The campaign was executed on the baggage conveyor belt of the Goa Mopa airport

DDB Mudra Group boosts strategic leadership – Appoints Shashank Lanjekar as National Strategy Head

In OOH News By Sakshi Sanghavi - June 11, 2024

He brings an experience of 25+ years in the industry

‘Automate to enhance OOH measurability, accessibility’

In OOH News By Vasant Jante - June 11, 2024

Annie Rickard, Manging Partner of OOH Capital, steers a panel discussion on "Why Automate and Why Now?", with Ben Milne, Global Head of OOH Business, dentsu, Emma Hegg, Group Director – Platform Strategy, oOh! and Gavin Lee, Sr Director – Product, Broadsign

Talon signs up Raeem International as exclusive partner agency in Pakistan

In OOH News By Rajiv Raghunath - June 10, 2024

As a Talon partner agency, Raeem International will have a multi-market campaign launch capability for Pakistan marketers..

'Data, tech, creativity power OOH transformation'

In OOH News By Vasant Jante - June 10, 2024

Sylvain Le Borgne, Group Chief Data Officer of JCDecaux, spoke about using data to boost profits at the recent WOO global congress in Hong Kong

‘OOH has unique ability to deliver high-impact visuals’

In OOH News By Vasant Jante - June 07, 2024

Jas Cai, Media Director and Chief Expert at Huawei Consumer Business Group presented an insightful session on ‘How OOH media can enhance the consumer’s mindset’ at the WOO Global Congress in Hong Kong

MOMS, DS Group achieve a spot in Limca Book of Records with Pulse of the Sky campaign

In OOH News By Sakshi Sanghavi - June 07, 2024

The record was set by flying 1150 vibrant kites across 1.2 kilometres in a straight line

MSMA partners OAC 2024 as Sponsor of Q&A sessions

In OOH News By Sakshi Sanghavi - June 07, 2024

“I’m eager to see the positive outcomes that will emerge from our collaboration with the OAC,” says Anup Mittle, Director, MSMA.

‘AI set to accelerate DOOH growth’

In OOH News By M4G Bureau - June 06, 2024

Ocean Group CEO Stephen Joseph says that if used properly, AI should be a positive driver for the growth of better DOOH, democratising the channel and clearing hurdles that slow down the transactional, creative and strategic process.