Interbrand India ropes in Deepali Shirali as Creative Director

In OOH News By Nabamita Chatterjee - April 11, 2016

Her vast repertoire of work spans across varied categories & across brands such as Cadbury, The Tata Group, ITC, Britannia, Unilever India, Godfrey Phillips India, The Essar Group, Ashok Leyland and The Sahara Group amongst others.

Vikram Sakhuja to speak at OAC 2016 in Gurgaon

In OOH News By VJ Media Bureau - April 11, 2016

Vikram Sakhuja, Group CEO, Madison Media & OOH, Madison World, shall address the OAC on the theme"What will it take for Indian OOH to achieve double digit growth?”

Orango builds up OOH media around Golden Temple, Amritsar

In OOH News By Satarupa Chakraborty - April 04, 2016

Amritsar-based Orango Solutions used strategic areas in the highly-dense vicinity of Golden Temple to provide OOH solutions to various brands, where most of that zone falls under"No Hoardings Zone”

'doohfa' opens up conversation between DOOH advertisers & Instagram content owners

In Digital OOH By Nabamita Chatterjee - April 04, 2016

New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.

Swachh Bharat dustbins create an impact in Jamshedpur

In OOH News By Satarupa Chakraborty - March 24, 2016

A large number of dustbins are being installed at Jamshedpur and other important industrial towns of Jharkhand, which will work as branding space and also help the city to clean up its streets. Raj Outdoors has taken up this initiative, in-sync with the"Swachh Bharat” campaign by the Govt of India.

Joint effort by all stakeholders of OOH can uplift rural outdoor scenario: Jayesh Yagnik

In OOH News By Nabamita Chatterjee - March 23, 2016

Jayesh Yagnik, COO, MOMS Outdoor, while speaking at the East Talks OOH conference in Kolkata recently highlighted how the rural landscape of the zone can be tapped by the outdoor industry for its growth.

OAAWB is working towards protecting the rights of media owners : Arup Choudhury

In OOH News By Nabamita Chatterjee - March 21, 2016

Speaking at East Talks OOH conference in Kolkata, Arup Choudhury, Secretary, OAA West Bengal shares how the association is taking key initiatives to transform the outdoor industry scenario.

OAC 2016 to host second edition of its creative contest YOC

In OOH News By VJ Media Bureau - March 03, 2016

Laqshya Media Group once again lends its support for this unique contest for young creative professionals which will held at the OAC venue in Gurgaon, Delhi NCR during June 17-18 this year.

ABID INTERIORS 2016 connects with its target group via outdoor

In OOH News By Nabamita Chatterjee - March 03, 2016

To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40 billboards

Havas Media wins the integrated media mandate of Brick Eagle Group

In OOH News By Satarupa Chakraborty - March 03, 2016

Havas media has bagged the integrated media mandate of Brick Eagle Group worth INR 20 crore. The account will be handled from Havas's Mumbai office.