SDMC to go with record high minimum reserve price for BRT tender

In OOH News By Satarupa Chakraborty - January 10, 2017

The tender will be for 10 unipoles, 30 flag-signs and 8 toilet blocks on the BRT Corridor. The civic body plans to mop up Rs 10 crore a year from these properties.

Supreme Advertising opens three more public utilities in Delhi

In OOH News By Satarupa Chakraborty - January 05, 2017

These utilities, apart from offering backlit advertising media, will offer services like water ATM, SP vending machines for women, certain medical facilities, etc., at a nominal cost along with sharing space with bank ATMs.

Vritti Solutions whips up mass interest in Shashi soap brand

In OOH News By Satarupa Chakraborty - December 26, 2016

The innovative OOH and rural marketing solutions firm conducted a brand activation for Shashi detergent brand at the Renuka Devi Temple in Saundatti, Belgaum, Karnataka

BJP vests Pioneer with outdoor duties in central UP ahead of elections

In OOH News By Rajiv Raghunath - December 26, 2016

The OOH firm is currently putting up the large formats

Clear Channel reinforces its commitment to smart cities

In Digital OOH By VJ Media Bureau - December 26, 2016

Clear Channel is now a member of Urban Hive, a group of innovative companies which aims to promote the development of smart cities in Switzerland

Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers

In OOH News By VJ Media Bureau - December 22, 2016

Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujarat”

Let's limit the number of hoardings a city can have: Parag Desai

In OOH News By Satarupa Chakraborty - December 20, 2016

Desai suggested a creative use of OOH space in terms of what works where

Strong industry body will boost Gujarat OOH business: Media owners

In OOH News By VJ Media Bureau - December 19, 2016

Noomi Mehta, President, IOAA laid particular emphasis on the need for the Gujarat OOH media owners to come together as a strong regional association; Asit Shah, Partner, Het Graphics, Atul Mehta, Proprietor, Chitra Publicity Co OOH Gujarat, Paresh Rajnikant Shah, MD, Sujal Advertisers, Percy Mistry, Director, Selvel Media, Yashvant Shah, Director, Shah Publicity, and Prashant Gadhav of The Sandesh Ltd urged the IOAA to provide leadership and key support in critical areas

Jitendra Chauhan, Parag Desai to address 1st Gujarat Talks OOH Conference on Dec 16

In OOH News By VJ Media Bureau - December 12, 2016

Jitendra Chauhan, Chairman & Managing Director, JadeBlue Lifestyle India Ltd, will deliver the inaugural address on the theme'How OOH industry can contribute to Gujarat's sustained growth & development', and Parag Desai, Executive Director, Sales & Marketing, Wagh Bakri Tea Group, will speak on the theme'In what ways can OOH influence consumer behaviour & preferences in the FMCG space'

OOH perfectly placed to stoke E-commerce sales in Europe, says a report

In Digital OOH By VJ Media Bureau - December 05, 2016

A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six weeks run up to Christmas