Results For "UP"
2213 News Found
UK start-up firm Lightvert's Echo System to revolutionise ad displays
In Digital OOH By M4G Bureau - March 09, 2017
The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.
High-decibel sports events create compelling in-stadia branding opportunities
In OOH News By Rajiv Raghunath - March 06, 2017
As a case in point, Bengaluru's Chinnaswamy Stadium that has hosted the 2nd India-Australia Test Match was enveloped with in-stadia branding of PayTM, Kent RO, Hero Group, BSNL, Bharti Cement, Wild Stone, Britannia Good Day, IDBI Federal and Servo. Dalmia Cement branded the two giant electronic scoreboards above the sight-screens.
Harpic goes outdoor to propel the hygiene drive
In Campaigns By Satarupa Chakraborty - February 27, 2017
The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.
Ignore technology at your own peril: Alok Jalan
In OOH News By Rajiv Raghunath - February 21, 2017
Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.
Railways to come up with 17 new media packages soon
In OOH News By Satarupa Chakraborty - February 15, 2017
Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media by March
New India Assurance boards DMRC Line II
In Campaigns By Satarupa Chakraborty - February 13, 2017
The insurance major has opted for Metro train wrap to promote its products like Grih Suvidha (house loan product), top-up Medi-claim and Floater Medi-claim and loan products for 2 wheelers. eg. communications has executed the 6-month campaign
Central calls out to brands to leverage its mall space & assets
In OOH News By Satarupa Chakraborty - February 10, 2017
Central is perhaps the first to come up with an interactive website www.centralbrandspaces.in for handling queries on brand space more efficiently
Karnataka Tourism lights up Utility Building with 3D projection mapping laser show
In OOH News By VJ Media Bureau - February 08, 2017
The laser show marked the 9th year of the Bengaluru International Film Festival
Skywalk project on Bengaluru's T Chowdiah Road hits a roadblock
In OOH News By VJ Media Bureau - February 08, 2017
Work on a BBMP skywalk has been stalled as it is coming up where the ramp of the proposed steel bridge is to be built. The skywalk was to come up between the War Memorial and Jawaharlal Nehru Planetarium.
Varun Dhawan to sport Lux Cozi in the outdoor
In OOH News By Nabamita Chatterjee - February 07, 2017
The brand is now launching a 360 degree marketing campaign. Outdoor advertising featuring Varun Dhawan sporting Lux Cozi vests are coming up in major markets, which will be followed by aggressive print and TV advertising.