Results For "UP"
2214 News Found
Geopath ties up with Ayuda[x] to power new OOH audience measurement solution
In Digital OOH By M4G Bureau - May 22, 2017
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.
Daikin crafts a cool place for bus commuters, wows Delhi
In Campaigns By Bhawana Anand - May 19, 2017
Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
OOH delivers maximum ROI, says an OAAA report
In Digital OOH By M4G Bureau - May 19, 2017
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
Malaysia-based Moving Walls wins prestigious TiE50 award
In Digital OOH By M4G Bureau - May 18, 2017
The TiE50 Technology Awards Program in Silicon Valley recognizes the world's most innovative tech startups
DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential
In OOH News By M4G Bureau - May 16, 2017
With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.
SDMC brings down media on public utilities, Laqshya calls action arbitrary
In OOH News By Bhawana Anand - May 15, 2017
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public utilities that were awarded to it by Delhi Tourism Department
Madison Media appoints Vishal Chinchankar as Chief Digital Officer
In OOH News By M4G Bureau - May 15, 2017
Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the likes of Group M, Mediaturf, amongst others
Koryo beckons consumers with quality assurance
In Campaigns By Bhawana Anand - May 12, 2017
The campaign, rolled out in partnership with Rapport WW, positions Koryo as a quality-assured choice for people who are looking to upgrade their kitchen and home appliances.
TDI International gears up for media expansion at Kashmere Gate Delhi Metro station
In OOH News By Bhawana Anand - May 11, 2017
Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.
UP state GST likely to subsume ad revenue tax
In OOH News By Bhawana Anand - May 10, 2017
The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy