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‘If investments are delayed till the ground is right, it will be too late’
In Digital OOH By M4G Bureau - August 18, 2017
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:
McDonald’s celebrates India’s diversity quite differently
In Campaigns By M4G Bureau - August 18, 2017
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
‘Toilet - Ek Prem Katha’ beckons audience through washroom branding
In Campaigns By Bhawana Anand - August 17, 2017
The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’ written prominently, on washroom doors of youth congregation points like the McDonald’s & Pizza Hut restaurants and Gold’s Gym centres
Southern Railway invites bids for ad rights on Brindavan Express
In OOH News By M4G Bureau - August 16, 2017
The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft of branding area.
BMW 5 Series slips into cruise mode on OOH landscape
In Campaigns By Bhawana Anand - August 12, 2017
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
Rail officials scrutinising issues raised by media owners in Pre-bid meeting
In OOH News By Bhawana Anand - August 12, 2017
Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area
Uber cranks up branding at IGIA using a mix of digital & static formats
In Campaigns By Bhawana Anand - August 09, 2017
The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers
Supreme Court gives green signal to New Outdoor Advertisement Policy for Delhi
In OOH News By Bhawana Anand - August 08, 2017
Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or any kind of violence” and no ads in the national parks, historical monuments, world heritage areas and religious places.
WB Govt invites bids for FIFA Under 17 World Cup 2017 branding
In OOH News By M4G Bureau - August 08, 2017
This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.
Havas Media bags integrated media mandate of Faircent.com
In OOH News By M4G Bureau - August 08, 2017
The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.