Results For "UP"
2214 News Found
“DOOH in China: Big & mainstream”
In Gallery By - August 25, 2017
Jay Lin, Director, Horizon Media China & President, Panda Pacific Media Group made a presentation on ‘How China’s OOH industry adopted DOOH in a big way – Success factors’ at OAC 2017
Australia’s oOh!media delivers double digit revenue powered by digital assets
In Digital OOH By M4G Bureau - August 24, 2017
For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens
L’Oreal showcases the ‘Magic Touch’ in outdoor
In Gallery By M4G Bureau - August 23, 2017
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days
Patna Mayor demands action on unauthorised media sites in city
In OOH News By Bhawana Anand - August 23, 2017
A large number of unauthorised media units have been put up in the city on the pretext of installing CCTV cameras for general surveillance
"Live life on your own terms and remain special"
In Gallery By - August 23, 2017
Actor, author, motivation speaker Anupam Kher spoke on ‘How to carve your own niche in a competitive world’ at OAC 2017
“Rivalry is relevant for OOH business”
In Gallery By - August 23, 2017
Joy Bhattacharjya, Project Director, FIFA U-17 World Cup talked about ‘Building Bridges: For OOH Business’ at OAC 2017.
Ford unveils unique Ganesha installation made of spare parts
In Campaigns By M4G Bureau - August 22, 2017
The brand has unveiled the unique Ganesha installation at Oberoi Mall in Goregaon, Mumbai to impress upon the audience of Ford’s adherence to quality standards and easy accessibility to its services
Embassy Group showcases I-Day celebrations through 3D projection
In Campaigns By M4G Bureau - August 21, 2017
The Group undertook 3D building projection in Bengaluru to depict India’s march to Independence and progress
‘DOOH media communicates much more effectively than classic media’
In Digital OOH By M4G Bureau - August 18, 2017
Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited excerpts of the interview:
‘We have plans to promote DOOH in a big way’
In Digital OOH By M4G Bureau - August 18, 2017
Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts: