Ambient airport advertising shrinks as luggage tags, boarding passes become passe

In OOH News By Bhawana Anand - October 11, 2017

However, new tech-driven advertising opportunities are likely to open up at the airports

ARC Outdoor Media acquires media rights at Indore airport

In OOH News By M4G Bureau - October 09, 2017

The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space

LIVA outshines in mall space with unique innovation

In Campaigns By Bhawana Anand - October 06, 2017

Planned & executed by Street Talk, the mannequin structure hanged as a drop down was tried for the first time ever in mall space

Local real estate brands build up equity on Mumbai Central Line during festive season

In OOH News By Amaan Kazmi - October 06, 2017

The majority of the real estate firms are reaching out to this audience with affordable housing propositions

Bengaluru’s Cult turns OOH into playground

In Campaigns By Bhawana Anand - October 05, 2017

Different innovations were carried out by MOMS Outdoor Media Solutions depending upon the best suited formats

DDB Mudra bags Royal Enfield project mandate

In OOH News By M4G Bureau - October 04, 2017

The agency’s Delhi team, handling the account, will work closely with Royal Enfield’s marketing and content teams on forthcoming projects

Signpost lights up Kolkata airport

In Gallery By M4G Bureau - October 03, 2017

Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport

Signpost India decks up Kolkata airport to commemorate festive season

In OOH News By M4G Bureau - October 03, 2017

Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport

Century Group bags exclusive media rights at Imphal Airport

In OOH News By Bhawana Anand - October 02, 2017

The media owning firm expands its portfolio of airport media, holding rights at four airports

‘OOH industry needs to focus upon consolidation, professionalism & transparency’

In Viewpoints By Bhawana Anand - October 01, 2017

Ashish Bhasin, Chairman & CEO - South Asia, Dentsu Aegis Network, talks about the critical issues that underpin Indian OOH business, and advocates strong steps to leverage the growth opportunities. Edited excerpts of the interview: