Renault Captur trail blazes OOH landscape

In Campaigns By M4G Bureau - October 25, 2017

Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10 cities across the country

Soccer mania writ large on Kolkata OOH ahead of FIFA U-17 World Cup finals

In Campaigns By Ria Banerjee - October 24, 2017

Multiple OOH formats like hoardings, billboards, cutouts, unipoles, gantry, bus branding, tram branding, metro coach branding, pillar branding, standees, bqs, traffic signals, police booth, kiosk, college bus branding, vessel branding, selfie stands, LED displays, overheads, L-shaped and T-shaped gates have been used

Havas Group introduces programmatic trading platform Adcity Solution

In Digital OOH By M4G Bureau - October 22, 2017

Havas Group introduces programmatic trading platform Adcity Solution

Colors Super casts Bigg Boss Season 5 on OOH canvas

In Campaigns By M4G Bureau - October 20, 2017

The campaign is aimed at building audience for the reality show

Australia’s APN Outdoor brings on board James Warburton as chief executive

In OOH News By M4G Bureau - October 17, 2017

Warburton has held chief executive roles with V8 Supercars, Ten Network and Universal McCann

Patna civic body asserts no let-up on steps to bring down unauthorised media

In OOH News By Bhawana Anand - October 17, 2017

Patna Municipal Corporation has asked media owners to furnish documents supporting their ownership claims

American Express highlights ‘Lifelong Rewards’ for customers

In Gallery By - October 16, 2017

OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion

American Express highlights ‘Lifelong Rewards’ for customers

In Campaigns By Bhawana Anand - October 16, 2017

OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion

Prakash Arts wins media rights at Vizag & Vijayawada airports

In OOH News By Bhawana Anand - October 16, 2017

The OOH media firm has acquired airport media rights for the first time, and is gearing up to install international quality static and digital formats at the two airports

Ultravision International ties up with Lamar Advertising for LED lights, displays

In OOH Solutions By M4G Bureau - October 13, 2017

Partnership furthers industry adoption of energy-efficient LED lighting