Park Avenue showcases fashion that will ‘knock your socks off’

In Campaigns By M4G Bureau - December 28, 2017

The brand has targeted the men audience of 25-44 age group from SEC AB category in Delhi, Bengaluru, Chennai and 20 other cities across India; the campaign was planned and executed by MOMS Outdoor Media Solutions

Aurangabad corporators demand immediate steps to root out illegal media

In OOH News By M4G Bureau - December 23, 2017

Corporators attending the civic body’s Standing Committee meeting reportedly called for retendering the civic body’s owned advertising space in order to encourage and promote authorised media and thereby open up ad tax revenue flows to the civic body

After some wit, Zomato comes up with a thoughtful campaign

In Campaigns By Bhawana Anand - December 22, 2017

Gender equality, Stop Child Labor and Unity are few thoughts presented by the brand in their second campaign, interestingly by connecting with food

Vodafone’s Super Zoozoo debuts at Delhi Comic Con 2017

In Campaigns By M4G Bureau - December 19, 2017

The telecom service brand utilised the festival to bring its famous mascot -- the first ever corporate mascot to be inducted into the league of Superheroes of the Comic World -- and audience one step closer by providing a platform for engaging activities

Lonavala municipal body gearing up to implement new ad policy

In OOH News By M4G Bureau - December 18, 2017

Before ushering in the new ad norms, the civic body has deployed a team to remove all existing media in order to improve the aesthetic look of the city landscape; media owners with authorised media will be duly compensated

Century Group of Companies bags media rights in East Central Railway Zone

In OOH News By Bhawana Anand - December 15, 2017

The contract provides for media rights across 3 states, 5 divisions (iDhanbad, Mughal Sarai, Danapur, Samastipur and Sonpur) covering 40-45 districts spread across entire Bihar and some parts of Jharkhand & UP

Indore OOH upset over mandate to run Swachh Bharat Abhiyan campaign free of cost

In OOH News By M4G Bureau - December 14, 2017

The local body is using outdoor media in the city for displaying the government’s achievements with regard to the flagship programme free of cost; all that is offered to the respective media owners is an extension of the tender duration

SDMC invites bids for ad rights on unipole sites, toilet blocks, cycle shelters

In OOH News By M4G Bureau - December 12, 2017

Bids to 3 separate tenders to be submitted between December 29 and January 5; SDMC is proactively opening up the advertising avenues in its bids to boost the body’s advertising revenues which have grown significantly over the last year and more

Large format printers in Bengaluru in line of fire as NGT steps up drive against flex

In OOH News By Bhawana Anand - December 09, 2017

The action came in the wake of the outdoor advertising association of Bengaluru seeking a stay on court directive to ban use of PVC flex; industry needs to also look at ushering in eco-friendly fabrics and green processes

Happy mcgarrybowen launches its Delhi-Gurgaon operations

In OOH News By M4G Bureau - December 08, 2017

The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala will be handling the agency’s business operations. Bodhisatwa will be leading the creative efforts for Happy mcgarrybowen