Programmatic a catalyst for small screen networks

In Digital OOH By M4G Bureau - January 19, 2018

The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media

GingerCup promotes inventive paper cup branding

In OOH News By Bhawana Anand - January 18, 2018

The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on board flights and trains, on college campuses, at corporate houses, and inside hospitals

Vodafone paints the town red during Uttarayan

In Gallery By M4G Bureau - January 17, 2018

Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills

SDMC to float tender for LED screens in market areas soon

In Digital OOH By M4G Bureau - January 17, 2018

The corporation plans to have the DOOH units up in marquee locations like Lajpat Nagar, South Ex, Greater Kailash. Parks and open grounds in these areas may also be opened up for LED screen installation

Century Group of Companies erecting unipoles with surveillance facility

In OOH News By M4G Bureau - January 17, 2018

Currently Arrah has 35 unipoles and Gaya 29, whereas the company is planning to erect 200 unipoles in different cities of Bihar which will include locations such as Purnia

‘Mall media is specialist business’

In Viewpoints By Rajiv Raghunath - January 16, 2018

Anup Mittle, Partner, Mittle Sons Media Associates, shares his perspectives on the emerging trends in mall media business in conversation with Rajiv Raghunath

Vodafone paints the town red during Uttarayan

In Campaigns By M4G Bureau - January 16, 2018

Two Vodafone branded vans traversed the length and breadth of Ahmedabad and Surat with giant ‘manjha charkhas’ mounted on them. Vodafone customers were sent periodic SMS updates on the location of the van, where they could ‘Recharge their Manjha’ firkis while demonstrating their kite flying skills

Knorr soups up the Italian flavour

In Campaigns By M4G Bureau - January 15, 2018

The campaign, part of a 360-degree campaign targeting the youth, goes with the tagline ‘Chakh Lo Italian Mazza’; the brand has used bus shelter formats to connect with young people on the move

BMC to restrict digital billboards to island city

In OOH News By M4G Bureau - January 15, 2018

Also, BMC plans to make it compulsory for all outdoor firms to put up a detailed board stating the permit number and all required details along with the hoarding

Delhi civic bodies take strong action to check city defacement

In OOH News By M4G Bureau - January 15, 2018

The minimum fee cost has been revised to 5,000 or the exact amount of clean up, whichever is found to be higher. The objective of the move is to effectively implement the Delhi Prevention of Defacement Act