SC restores Guju Ads’ rights on Juhu hoardings

In OOH News By Bhawana Anand - March 12, 2018

Bhavesh Bhinde, Director, Guju Ads explains the process that was followed in the grant of contract for the hoardings, reckons that opposition to erection of the sites stemmed from business rivalry in the OOH space

Starcom gets Rathi Gangappa on board as Chief Executive Officer in India

In OOH News By M4G Bureau - March 08, 2018

Gangappa’s last role was as COO at MediaCom, where she was in charge of day to day operations and managing key client relationships across metro cities

Sun Outdoors unveils backlit unipoles in Vadodara

In OOH News By M4G Bureau - March 08, 2018

The contract provides for setting up 69 unipoles; Sun Outdoors has so far erected 36 unipoles and the rest will be ready in a month’s time

RuPay promotes digital transactions through OOH medium

In Campaigns By M4G Bureau - March 07, 2018

The card payment brand urges masses to experience the ease of digital payment transactions

Ola appoints Starcom India to handle Indian and upcoming international markets

In OOH News By M4G Bureau - March 06, 2018

The business was won in a closely contested pitch, with various leading agencies in the fray

Kolhapur MC plans to unveil new ad policy to mop up more revenues

In OOH News By M4G Bureau - March 05, 2018

The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5 years

Freedom Oil slips into the OOH fast line with JarCar offer

In Gallery By Bhawana Anand - March 01, 2018

The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize

Nippon Paint sends ‘Swachhta’ message in an artistic manner

In Campaigns By M4G Bureau - March 01, 2018

The brand joined hands with leading art institutes and artistes of Indore to put up painted messages on the walls of 5 BRTS, spreading the message of ‘Swachh Indore’ and for retaining Indore’s position as the No.1 City in Swachhta Sarvekshan

Freedom Oil slips into the OOH fast line with JarCar offer

In Campaigns By M4G Bureau - February 28, 2018

The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize

Media owners expect Hyderabad Metro pillar units to yield better returns in future

In OOH News By Bhawana Anand - February 27, 2018

Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also help this media’s cause