‘Feel the Fizz’ build-up by Parle

In Gallery By M4G Bureau - May 21, 2018

Featuring its new brand ambassador, Salman Khan, the extensive OOH campaign for Appy Fizz aims to further strengthen the brand’s connect with consumers, especially the youth across India

BT Group CPO Hari Sundaresan to speak on how procurement impacts media spend at FEPE Congress

In OOH News By M4G Bureau - May 19, 2018

Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment

Parle building up the fizz

In Campaigns By M4G Bureau - May 18, 2018

The brand launches an extensive OOH campaign for Appy Fizz, featuring its new brand ambassador, Salman Khan. The campaign aims to further strengthen the brand’s connect with millions of consumers across India

Graphics can augment OOH in myriad ways

In OOH Solutions By M4G Bureau - May 17, 2018

With the support of Beyond Digital Imaging (BDI), 3M Canada, Four By Eight Signs, Pattison Outdoor Advertising and 3M Canada, the Toronto Contact Photo Festival presents photos in various sign and graphic formats, including outdoor prints at the Aga Khan Park, several billboards in the city’s west, among others

Arihant Digi Prints installs EFI-VUTEk 5r

In OOH Solutions By M4G Bureau - May 17, 2018

Arrow Digital’s EFI-VUTEk 5r unit has a speed of up to 5,000 sq ft printing per hour. It is designed to offer the highest image quality at the highest rated throughput speeds along with a range of options at lowest total cost of ownership

Kerala’s SPIA to put up PVC flex recycling unit in Thiruvanthapuram

In OOH Solutions By Bhawana Anand - May 17, 2018

The recycling unit will separate the polyester fabric and PVC film and the polyester fabric can be re-used for making polyester yarn and the PVC film will be turned into granules through extrusion. The granules can then be used for making PVC pipes, sandal soles and other plastic products

Chumbak says it with a cuppa

In Gallery By M4G Bureau - May 16, 2018

Chumbak targets caffeine lovers to promote their summer sale. The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency

Australia’s CDM signs up Media Planet for TaxiLive

In Digital OOH By M4G Bureau - May 16, 2018

Media Planet has become the national media partner for the TaxiLive, an Australian-first platform developed by CDM that displays smart digital billboards on the back of premium taxis

Chumbak targets caffeine lovers to promote summer sale

In Campaigns By Bhawana Anand - May 15, 2018

The activity was carried out in 50 corporate offices in Bangalore in association with GingerCup agency; further amplified by providing extra 10% flat discount to online consumers

Midas Group wins unipole rights in Haldwani-Kathgodam

In OOH News By M4G Bureau - May 15, 2018

Midas Group has acquired the exclusive rights to put up 200 unipoles in Haldwani Nagar Nigam area of Uttarakhand