Indian advertising economy touches Rs1tn: Magna Global Ad Forecasts – Dec 2023 Update

In OOH News By M4G Bureau - December 14, 2023

India is now consistently the fastest growing market and leads the ad spend growth globally. India moves into top ten markets and forecast to climb to 8th position by 2028.

Core Media Pakistan crafts unique moss billboard showcasing Meraj Housing project

In Campaigns By Rajiv Raghunath - December 14, 2023

The billboard is made up of thousands of synthetic plants and moss

Clutter-breaking OOH campaign by Vredestein

In Campaigns By M4G Bureau - December 13, 2023

Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

Moving Walls Group CEO Srikanth Ramachandran conducts two high impact workshops at DDX Asia

In OOH News By M4G Bureau - December 13, 2023

Srikanth made presentations and addressed queries on ‘How to Monetise DOOH Media’ and ‘How to adopt and follow best DOOH buying practices’.

Israel-based tech company Perion acquires leading global full-stack DOOH platform Hivestack

In OOH News By Rajiv Raghunath - December 12, 2023

Transaction allows Perion to be at the forefront of the fast-growing DOOH channel, further diversifying its offering and expanding its global footprint

Vodafone’s ‘Elf and seek’ AR game returns bigger, better Xmas 2023

In Campaigns By M4G Bureau - December 12, 2023

Over 60,000 prizes are up for grabs including a family holiday to Lapland and an all-inclusive holiday to Tenerife

Top Unilever media executive Lunga Mooi to be keynote speaker at WOO Africa Forum

In OOH News By M4G Bureau - December 12, 2023

Mooi will focus upon the OOH growth opportunities in Africa

Prakash Arts takes up Powered By Sponsorship of 2nd South India Talks OOH conference to be held in Chennai on Feb 2

In OOH News By M4G Bureau - December 12, 2023

The one-day conference will feature presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.

Srishti takes up title sponsorship of 2nd South India Talks OOH conference to be held in Chennai on February 2

In OOH News By M4G Bureau - December 11, 2023

S Kumar, Managing Director of Srishti says: “Knowledge sharing and business partnerships have become vital to the growth of Indian OOH, and that opportunity is even greater in the southern region”.

‘Returns from tech investments is a given’

In OOH Solutions By M4G Bureau - December 11, 2023

Taking the audience through some real life scenarios of front-end technology use in retail and setting them against the context of consumer journey, Bhavin Kothari, CIO & Head of Logistics & Supply Chain, ace turtle, made a compelling case for investing in technology during his workshop on ‘How to map ROI for a tech integrated store environment’ at the DDX Asia expo held in Nehru Centre, Worli, Mumbai, on December 8&9, 2023.