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Uber drives its progressive brand positioning ahead
In OOH News By M4G Bureau - June 12, 2018
Conceptualised by Ogilvy, the campaign aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India
Punjab Govt directs ULBs to step up outdoor media tendering process
In OOH News By Bhawana Anand - June 11, 2018
The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options
Dollar creates a buzz in Outdoor with Bollywood stars
In Campaigns By Ria Banerjee - June 08, 2018
Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns
Sonata rings in wedding season with a multi-city OOH campaign
In Campaigns By M4G Bureau - June 08, 2018
The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand
Ideazfirst ties up with Xchange Leasing India Pvt Ltd for cab advertising
In OOH News By Ria Banerjee - June 06, 2018
Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors
‘Airline media is growing just as fast as airport media’
In Viewpoints By M4G Bureau - June 05, 2018
Atin Gupta, Managing Director, Atin OOH & Promotions, underscores the growing potential of airline media and how in-flight infotainment is a great consumer engagement opportunity
‘Malpractice by site owner a blot on industry image’
In OOH News By Bhawana Anand - June 05, 2018
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed
Vimal Singh and Varun Khullar team up for Happy mcgarrybowen’s Gurgaon operations
In OOH News By M4G Bureau - June 01, 2018
Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint
AC brands queue up at JCDecaux bqs
In Campaigns By M4G Bureau - May 31, 2018
AC brands like Daikin, Hitachi, and Carrier Midea opted for JCDecaux media assets in Delhi NCR to connect with their respective target audiences
Khushi Advertising acquires exclusive rights at Madurai Airport
In OOH News By M4G Bureau - May 30, 2018
Along with building up enhanced advertising opportunities inside the airport, the company is also installing LED billboards outside the premises