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2211 News Found
Qatar’s Elan Media to integrate DOOH inventory with LMX SSP
In Digital OOH By M4G Bureau - January 03, 2024
Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."
‘Top-of-the-mind recall critical for demand generation, supply management’
In Gallery By - January 02, 2024
Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.
TheSmallBigIdea ushers in ‘Merry Christmas’ bomhomie
In Campaigns By M4G Bureau - December 29, 2023
The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding
Khushali Jani winner of 2nd M4G OOH Quizathon, Pooja Shetty is Runner-up
In OOH News By M4G Bureau - December 27, 2023
Khushali wins a cash prize of Rs 20,000 and Pooja Rs 15,000
2nd M4G OOH Quizathon live on Media4Growth at 4PM today
In OOH News By M4G Bureau - December 22, 2023
Registration still open; winner & runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively.
‘Align with trends that promise to shape the dynamic marketing landscape’
In Viewpoints By - December 21, 2023
Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance casts a glance back at the pivotal events that shaped India's marketing landscape in 2023.
KL-based Unicom Marketing launches pDOOH on LED trucks powered by LMX
In Digital OOH By M4G Bureau - December 21, 2023
Unicom uses the LMX CMS to dynamically manage and tailor content
Achieving carbon neutrality
In Viewpoints By - December 20, 2023
Liseanne Gillham, VP – Marketing, Broadsign presents an update on the company’s approach to carbon neutrality
2nd M4G OOH Quizathon to be conducted on Media4Growth on Dec 22
In OOH News By M4G Bureau - December 20, 2023
The quiz will go live at 4 PM; winner and runner-up of the quiz will receive cash prizes of Rs 20,000 and Rs 15,000, respectively.
Outsize OOH returns can be had with just incremental adjustments in spend: study by OMG’s Benchmarketing
In Research By M4G Bureau - December 18, 2023
To fund the increased OOH spend, the analysis primarily recommends budget shifts away from TV and digital