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EverGlow sees strong business prospects in OOH space
In Digital OOH By Shradha Mishra - October 22, 2018
In the wake of stringent norms governing flex displays, demand for digital displays is expected to go up
Odisha beckons tourists globally ahead of Hockey World Cup
In Campaigns By M4G Bureau - October 18, 2018
Odisha Government has unfurled a full-fledged OOH campaign within India and the overseas
fbb India fashions flash ramp walk at Mumbai airport
In Campaigns By M4G Bureau - October 17, 2018
The brand organised a fashion show with celebrities like Radhika Apte and Miss India 2018 2nd Runner-up Shreya Rao Kamavarapu walking the ramp
Movietime promotes holographic, AR driven advertising in tie up with Kryp Media
In Digital OOH By M4G Bureau - October 16, 2018
Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns
Madurai, Tiruchirappalli divisions invite EoI, bids for ad rights
In OOH News By M4G Bureau - October 16, 2018
The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains
Will Droom vroom on OOH landscape?
In OOH News By M4G Bureau - October 12, 2018
The brand has initiated a media agency pitch for digital and ATL/BTL promotions, with the express objective of disrupting the pre-owned automobile market with its best value-for-worth offers, especially in the Tier II & III cities
BBH, St Luke’s Communications take top prizes in Ocean’s annual digital creative competition
In Digital OOH By M4G Bureau - October 12, 2018
Swoon, The National AIDS Trust, Microsoft Xbox and the CyberSmile Foundation among the eight winners
‘OOH certainly helps boost sales’
In Viewpoints By Shradha Mishra - October 11, 2018
K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising
Media 24x7 Advertising bags sole rights on large formats in Rudrapur city
In OOH News By Bhawana Anand - October 11, 2018
The rights, awarded by Rudrapur Nagar Nigam, cover a 2-year period and provides for putting up 57 unipoles and 84 hoardings as under the Uttarakhand Outdoor Advertising Policy 2015
OOH will give more legs to Vodafone Sakhi campaign
In OOH News By Bhawana Anand - October 11, 2018
The campaign to hit OOH space in next couple of weeks and continue through November and beyond