SDMC plans to roll back property tax on media

In OOH News By Bhawana Anand - December 03, 2018

The matter was taken up by IOAA North Indian Chapter

Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

In Digital OOH By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise

INOX’s latest show: Brand promos at Football Clubs

In Campaigns By M4G Bureau - November 29, 2018

Cineplex brand INOX has taken up stadium branding at the Football Clubs in Mumbai, Pune and Goa

Enkon bags media rights on Kolkata Metro piers

In OOH News By Bhawana Anand - November 23, 2018

The rights are for putting up media on some 80 piers

Now showing: ‘What the Folks!’ on tea cups!

In Campaigns By M4G Bureau - November 23, 2018

Dice Media along with CupShup leveraged cup branding to cover 200 corporates in 3 cities to promote the show

National Geographic goes red in ‘monumental’ message

In Campaigns By M4G Bureau - November 22, 2018

The brand lights up iconic Indian monuments in red to drive home the need for preserving our planet

TeamViewer ties up with BenQ for digital signage support

In OOH Solutions By M4G Bureau - November 21, 2018

The technology partner will enable remote access to BenQ’s digital signage through the pre-installed TeamViewer QuickSupport agent

Connect with the cuppa: SBI Life Insurance shows how

In Campaigns By M4G Bureau - November 19, 2018

As part of the ‘Main se Hum’ campaign, branding has been done in 8 lakh tea cups distributed among 75 leading corporate houses

IOAA assures key support to Punjab players on tax & payment issues, neutralising illegal media

In OOH News By Bhawana Anand - November 19, 2018

IOAA organised a meeting in Zirakpur, Punjab with media owners operating in Punjab where the participants highlighted the various issues that have affected the local OOH business

UK’s OOH revenues up 7.3% at £300 million

In Research By M4G Bureau - November 17, 2018

For the first time this year, digital revenues account for 50% of total OOH revenues