Broadsign, Starlite Media team up to transform retail centre advertising

In Digital OOH By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

Eco-friendly fabric suppliers lament political parties’ disinterest in green options

In OOH Solutions By Bhawana Anand - March 12, 2019

Printing industry across the country also may not be fully geared to cater to the volume demand

With metrics, transit media can deliver big

In OOH News By M4G Bureau - March 11, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

Max Fashion’s sartorial thumbs up to women

In Gallery By - March 08, 2019

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

Havas Media makes new appointments as part of enhanced media strategy

In OOH News By M4G Bureau - March 08, 2019

The group appoints Thomas Minc as MD - Global Strategy and Ellen Zaleski as MD - Global Insights

KineticX partners with environmental media start-up Pluvo

In OOH News By M4G Bureau - March 08, 2019

The agency’s clients will advertise on Pluvo’s unique air-purifying advertising inventory in London

How Dabur Gulabari reached out to women at the Kumbh

In Campaigns By M4G Bureau - March 08, 2019

The brand set up safe changing rooms for women pilgrims and provided samples of Dabur Gulabari cold creams

Max Fashion’s sartorial thumbs up to women

In OOH News By M4G Bureau - March 07, 2019

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

Startup company Litcabs goes big on Mumbai’s Kaali-Peeli taxis

In OOH News By M4G Bureau - March 05, 2019

Over 8,000 of these taxis in the city will be outfitted with taxi top advertising displays with the first 350 hitting the streets of Mumbai this week

1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising