BARC India expanding its BMW software offering

In OOH News By M4G Bureau - March 26, 2019

The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership

6 brands win media worth over $2mn at 2019 oOh! Unmissable Award

In OOH News By Rajiv Raghunath - March 22, 2019

Luxury vehicle company Lexus received two awards

Skyrams lights up Coimbatore OOH with digital screens

In OOH News By M4G Bureau - March 20, 2019

The OOH firm’s digital screens went live after the Madras High Court quashed the tender cancellation order issued by the local corporation

DCMN India Bags Media Duties for FanFight

In OOH News By M4G Bureau - March 19, 2019

FanFight is all set to launch a massive pan-India campaign during witness IPL Season 12 and Cricket World Cup in 2019

Transit Media can take on multiple avatars: Santosh Padhi

In Gallery By - March 18, 2019

Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

With metrics, transit media can deliver big

In Gallery By - March 18, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

Sanofi global media head Christof Baron to address 60th FEPE Congress

In OOH News By M4G Bureau - March 18, 2019

This is undoubtedly the strongest speaker line-up we have ever welcomed to FEPE: John Ellery

OAA, WB converts used flex into sleeping bags for under-privileged

In OOH Solutions By Bhawana Anand - March 15, 2019

The members of the association contributed used/scrap flexes that were converted into washable sleeping bags with inbuilt pillow and a blanket stitched into it

Appy Fizz gets consumers to #RiseUp this summer

In OOH News By M4G Bureau - March 15, 2019

Salman Khan will feature on all brand mediums including Television, Print, Digital and OOH; while Jr. NTR will be seen on all print and OOH communications in South India

‘There’s so much to airport media’

In Viewpoints By M4G Bureau - March 14, 2019

Puneet Anand, Sr. General Manager & Group Head (Marketing) Hyundai Motor India talks about how the brand views airport advertising and indeed the entire OOH spectrum