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Off-screen revenues from cinema advertising up 23.2% in 2018
In Research By M4G Bureau - April 23, 2019
After a 1.5% decrease in 2017, off-screen revenues increased 23.2 % to $62,434,000 in 2018
Publicis Media India appoints Roopesh Pujari as Head Of Technology
In OOH News By M4G Bureau - April 22, 2019
Roopesh Pujari comes with over 22 years of leadership experience in technology cutting across sectors such as BFSI, Manufacturing, Consulting, Publishing, Aviation/Airlines and Healthcare and including multiple Fortune 500 customers across the globe
Havas Creative appoints Tracey Barber as Global CMO
In OOH News By M4G Bureau - April 19, 2019
Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies
BARC India appoints Aaditya Pathak as Executive Vice President-Partnerships & Growth
In OOH News By M4G Bureau - April 17, 2019
Elbert D’silva to spearhead the Product Leadership & Excellence Team
Skyrams adds LED digital formats in Coimbatore and Chennai
In Digital OOH By M4G Bureau - April 17, 2019
The LED screens are of the latest P6 modules which are 4G enabled and can be remotely controlled for data upload
Hotstar Premium’s spoiler bash for Game of Thrones
In Campaigns By M4G Bureau - April 17, 2019
The OOH campaign has been conceptualized and created by the DDB Mudra Group
‘OOH is a key part of Mangaluru cityscape’
In Viewpoints By Ria Banerjee - April 16, 2019
Mohamad Nazeer, Commissioner, Mangaluru City Corporation talks about the various initiatives taken by the urban local body to open up and regulate outdoor advertising in the city
Asian Paints’ new campaign canvas: Calcutta’s art hub
In Campaigns By Ria Banerjee - April 15, 2019
Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year
SBI Life Insurance goes rural with awareness drive this World Health Day
In Campaigns By M4G Bureau - April 11, 2019
The Breast Cancer awareness drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital and the local Sarpanch of the village
OPPO awards ICC World Cup campaign mandate to ITW Playworx
In OOH News By M4G Bureau - April 10, 2019
The campaign will be launched across mediums along with high powered on-ground activations