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Why suburban railway passengers matter to brand marketers
In Research By Bhawana Anand - June 21, 2019
A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers
Display panel market to reach USD 167.7 billion by 2024
In Research By M4G Bureau - June 20, 2019
Growing adoption of OLED displays, rising government support and increasing investments toward new OLED and LCD panel manufacturing facilities are reportedly the major growth drivers for the display market
Are there no takers for public utilities?
In OOH News By Bhawana Anand - June 20, 2019
Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget and mindset
Singapore Airlines’ activation takes off at South City Mall
In Campaigns By Ria Banerjee - June 17, 2019
The brand’s activation campaign at the mall, that recreated its inflight service experience, is to be scaled up soon
Greater Hyderabad MC imposes monsoon ban on OOH
In OOH News By M4G Bureau - June 14, 2019
Media owners by and large support the move, though this year a couple of illegal hoardings have been reported in the city despite the ban
Mark Metro Group acquires exclusive media mandate for Central Subway in Chennai
In OOH News By Ria Banerjee - June 13, 2019
Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway
Podhigai Ads rolls out new initiatives to benefit media owners & clients
In OOH News By Ria Banerjee - June 12, 2019
The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground
Wild Stone signs on Ranbir Kapoor
In OOH News By M4G Bureau - June 11, 2019
A set of TVC has already been out with their new ambassador; OOH creative will be charmed with Bollywood superstar
Kanpur OOH players sceptical of Nagar Nigam’s response to court order stalling levy of advertisement tax
In OOH News By Bhawana Anand - June 11, 2019
The local body has apparently set up an in-house committee to explore alternative ways to levy additional fees on outdoor media in the city
JadeBlue innovatively drives home environmental message
In Campaigns By Bhawana Anand - June 11, 2019
Cut-outs of the Blue Humpback Whale were out up on the roads in Ahmedabad with a cautionary message on global warming