Stepped-up tourism development & promotion potentially opening up new growth avenues for OOH

In OOH News By Neelambari Kakaraparthi - February 19, 2024

States are now incentivised to develop iconic tourist destinations and promote them globally

Laqshya Media Group acquires advertising rights for Cochin International Airport

In OOH News By M4G Bureau - February 12, 2024

Strengthens market presence in South India

‘OOH creativity encompasses effective communication, emotional impact, visual appeal & integration with the environment’

In Viewpoints By M4G Bureau - February 12, 2024

Rupesh Salvi, Sr. Creative Director, RapportWW shares his viewpoint on the creativity quotient of OOH advertising

Ballyhoo Media partners with University of South Florida, The International SeaKeepers Society to advance climate research along Tampa Bay beaches

In Digital OOH By Rajiv Raghunath - February 12, 2024

The collaboration aims to support the Seabed 2030 Program, a global initiative dedicated to mapping the ocean floor for a sustainable future.

Neil Prime joins Ocean Outdoor Group board

In OOH News By M4G Bureau - February 06, 2024

“The expertise Neil offers in real estate and asset management brings significant value and a new perspective to the company,” says Ocean Outdoor Group CEO Tim Bleakley

‘Unified industry action, reintroduction of large formats in key markets key to OOH growth in southern markets’

In OOH News By Amrit Mishra - February 06, 2024

Rohit Chopra, COO, Times Innovative Media; Nabendu Bhattacharyya, Founder, ideacafe.agency; Jayesh Yagnik, CEO, MOMS Outdoor; and Atul Shrivastava, Group CEO, Laqshya Media Group share their perspectives on steps required for accelerating OOH growth in southern markets.

Laqshya Media Group hits a high note with ‘Sonu Nigam Live in Concert’ planned in multiple cities

In OOH News By M4G Bureau - January 30, 2024

Shows coming up in Surat, Gurugram

ITC’s Mangaldeep spreads fragrance in Ayodhya to create Khushboo Path

In OOH News By M4G Bureau - January 29, 2024

Sets up 5-foot tall Mangaldeep Agarbattis

Armour Digital OOH takes up Associate Sponsorship of 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 25, 2024

The conference will be held at Grand GRT Convention Centre

Atul Shrivastava, CEO, Laqshya Media Group to speak at 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 25, 2024

Atul will be participating in a panel discussion on ‘What will it take to double OOH business in southern markets’