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DPAA’s 2019 Video Everywhere Summit in New York on Oct 15
In Digital OOH By Rajiv Raghunath - September 05, 2019
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
Brands line up to grab their pie during Ganesh Utsav
In OOH News By Pray Jani - September 04, 2019
With footfalls of over 3-5 crore across Mumbai alone, brands find Ganesh Utsav a great opportunity to capture the attention of their TG, even during times of market slump
Ambient brings Artificial Intelligence to Cinema Buying
In OOH News By M4G Bureau - August 30, 2019
Ambit Analyser tool has been revamped & upgraded with the data for over 10,000 screens across metros, mini metros and tier 2 cities
BuyMediaSpace offers strategic branding opportunities with directional signage
In OOH News By Pray Jani - August 26, 2019
The company has tied up with the Kolkata Traffic Police to offer high visibility directional signage that will double up as branding space during Durga Puja
Orient Electric's flicker free LEDs come under the spotlight at demos in malls and airports
In Gallery By M4G Bureau - August 24, 2019
Activations at malls and airports had Orient Electric demonstrating the superior quality of their flicker free LEDs
Patna MC striking at rooftop media
In OOH News By Bhawana Anand - August 23, 2019
The civic authority has issued notice to owners of buildings that have rooftop media, asking them to furnish building structural certificates, failing which due action will be taken against them
Orient Electric kicks off awareness campaign
In Campaigns By Pray Jani - August 23, 2019
Activations at malls and airports had Orient Electric demonstrating the superior quality of their flicker free LEDs
OOH Advertising up 7.7% in Q2 2019
In Research By M4G Bureau - August 23, 2019
According to OAAA, year-to-date 2019 the OOH industry is up 7.0 percent, fueled by the highest quarterly growth the industry has experienced since 2007
DOOH, tech solutions will prop up OOH growth: KPMG
In Research By Bhawana Anand - August 22, 2019
Transit media accounts for 44% of OOH revenues
Aurelia ropes Disha Patani as its Brand Ambassador
In OOH News By M4G Bureau - August 22, 2019
The Youth Icon will feature in brand’s upcoming collections and marketing promotions