Avery Dennison enhances customer experience at annual event

In OOH Solutions By M4G Bureau - October 01, 2019

Held in Jaipur, Aarohan 2019 showcased the extensive product portfolio through a product experience zone set up

Kaushik Outdoors wins ET Enterprise Icons Award 2019

In OOH News By Pray Jani - September 30, 2019

Recognized for their Excellence in Outdoor Media & Publicity, Kaushik Outdoors is awarded the ET Enterprise Icons award from the Times Group

Cosign India launches recyclable printable material

In OOH Solutions By Bhawana Anand - September 27, 2019

COTEX Textile is 100% polyester i.e. recyclable and with the finest quality, available in different sizes and supports different printing technologies

DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

Digital OOH takes off at Patna Airport

In Digital OOH By Bhawana Anand - September 25, 2019

Century Group of Companies, which handles media rights for this airport, plans to take the digital expansion to other airports managed by them

Zomato takes local ride to drive presence in smaller markets

In Campaigns By M4G Bureau - September 24, 2019

An online food ordering brand announces its expansion on wheels

Coolberg supports expansion plan with OOH marketing

In Campaigns By M4G Bureau - September 20, 2019

The innovation showcases three flavours of the beverage claiming it to be ‘The Drink For All’

Srishti Group acquires sole media rights at Calicut International Airport

In OOH News By M4G Bureau - September 19, 2019

The OOH firm has won the rights for a period of 7 years

SPIA to launch month-long protest against state ban on PVC flex

In OOH News By Bhawana Anand - September 19, 2019

It would be a silent protest to prevail upon the state government to withdraw the ban on PVC flex for advertising and other displays

Lionsgate Play creates brand recall with creative OOH campaign

In Campaigns By Bhawana Anand - September 19, 2019

The brand launched its maiden marketing campaign keeping OOH as a core communication tool to catch the youth