DDB Mudra Group bags communication mandate for BharatBenz

In OOH News By M4G Bureau - February 12, 2020

An integrated marketing account with DDB Mudra, 22feet Tribal WW and OMD Mudra Max

Metro station semi-naming rights offer great brand recognition: Abhinav Iyer, GM - Marketing & Strategy, Muthoot Group

In OOH News By Pray Jani - February 11, 2020

Abhinav urged Railways to offer station semi-naming rights to advertisers

Publicis Groupe appoints Deepak Pant to head ‘Data Science’ Practice

In OOH News By M4G Bureau - February 10, 2020

He will be in-charge of enhancing capabilities on Measurement, Research, Advanced Analytics and Digital analytics, Data strategy

Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group

In OOH News By Bhawana Anand - February 10, 2020

Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers

Weekly OOH News Round up

In Gallery By - February 08, 2020

Find out what made headlines this week

Oxfam India reaches to Gen-Z through cup branding

In Campaigns By M4G Bureau - February 07, 2020

The team distributed cups in colleges & universities across the Delhi & NCR region

MediaCom awarded media mandate of Citroen India

In OOH News By M4G Bureau - February 07, 2020

The account will be managed and supervised from the MediaCom Bangalore office

GroupM estimates growth of 10.7% for Indian Ad market in 2020

In Research By M4G Bureau - February 06, 2020

Even with an overall slowdown in the global economy Indian media spends are expected to be between low to moderate in H1, with robust growth anticipated in H2 2020

Publicis Groupe forms ‘Publicis In-Motion’

In OOH News By M4G Bureau - February 04, 2020

The entity will see the coming together of Arc Worldwide, Solutions and Ecosys OOH and Praveen Kumar Vadhera to head this wing

PETA urges to break-up with hot chick right before valentines

In Campaigns By M4G Bureau - February 04, 2020

A multi-city campaign is targeted towards college-goers