`Airports will remain major consumer touchpoints for us'

In OOH News By Bhawana Anand - April 17, 2020

Charu Malhotra, Head - Marketing, Somany spells out the brand’s post lockdown marketing plans

Publicis Groupe India launches report ‘Reboot To A New Normal’

In Research By M4G Bureau - April 16, 2020

Indian consumers are single-mindedly focusing on essential products, Immunity-boosting products and turning towards online purchases are a few key findings of the report

Media & Entertainment industry could have knock-on effect: says KPMG report

In Research By M4G Bureau - April 14, 2020

Outdoor entertainment particularly in COVID-19 hotspots, will notice a lingering risk aversion even in the medium term.

‘Focus on the positive changes taking place’

In Viewpoints By M4G Bureau - April 13, 2020

“We are becoming more collaborative,” asserts Dipankar Sanyal, CEO, Platinum OOH

‘Brands must show compassion & a sense of sacrifice in communication during pandemic’

In OOH News By Bhawana Anand - April 09, 2020

A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times

CASHurDRIVE manufactures safety kits for transit medium

In OOH News By M4G Bureau - April 09, 2020

The firm is working towards the novel initiative of installing transparent sanitary isolators inside the vehicles for safety of drivers and passengers

1-month fee relief for Mumbai hoarding owners

In OOH News By Pray Jani - April 08, 2020

MCGM has waived off the fee for the month of March 2020 in lieu of the civic message displayed on hoardings from mid-March

UK Out of Home appreciates key workers on behalf of Grateful Britain

In Digital OOH By M4G Bureau - April 08, 2020

Initiated by Outsmart, the campaign runs on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards

Ogilvy Delhi wins creative duties of Sleepwell

In OOH News By M4G Bureau - April 03, 2020

The brand looks to expand its product portfolio whilst maintaining its strong growth in the mattress category

SLICE brings alive ‘Thickest Mango Drink’ proposition on OOH

In Campaigns By Bhawana Anand - April 01, 2020

Media Supplements creates an indomitable outdoor presence for the fruit based soft drink in Mumbai & Delhi