Laqshya Media Group continues to safeguard Police personnel in Mumbai

In OOH News By M4G Bureau - May 04, 2020

Along with the sanitizers, the team has provided foot-operated sanitizer dispensing units as well that prevent contamination of the dispensers

Srishti Group undertakes CSR activity at Bangalore City Station

In OOH News By M4G Bureau - April 29, 2020

The group sponsored the distribution of food items, mask kits, and soaps to porters working at the KSR Bangalore City Station

Laqshya Media Group installs sanitising stations for police personnel in Mumbai

In OOH News By M4G Bureau - April 28, 2020

The initiative is our way of saying thank you to the policemen who are working tirelessly round the clock, says Atul Shrivastava, CEO, Laqshya Media Group

KMC to look into West Bengal Outdoor Advertising Association plea for fee & tax waivers

In OOH News By Ria Banerjee - April 28, 2020

The association is also approaching building owners with plea for non-payment of rent in the crisis period

Equitas Small Finance Bank undertakes initiatives to help the nation fight COVID-19

In OOH News By M4G Bureau - April 24, 2020

Distributes and sets up umbrellas for ‘Janta Warriors’

Brand communications need to be planned differently in these times

In OOH News By Bhawana Anand - April 23, 2020

A webinar hosted by the Advertising Club of Bangalore directed focus on how brand communications could be re-calibrated

Podhigai Ads plans reinforcement of its teams

In OOH News By Ria Banerjee - April 23, 2020

The OOH firm underscore the imperative of having strong inhouse teams for leveraging growth opportunities once business resumes

Marcom & ad bodies join Moving Walls to recognise front-liners fighting Covid-19 in Malaysia

In OOH News By M4G Bureau - April 21, 2020

OAAM members to contribute advertising slots worth more than MYR 500,000 at no cost

Dollar Industries takes a step forward to help COVID19 affected people

In OOH News By M4G Bureau - April 20, 2020

To fulfil its corporate social obligation, Dollar Foundation took it upon them to ensure the distribution of food and medical equipment to the underprivileged

How well do you know your client’s customer? The moot question for signage companies

In Research By N Jayalakshmi - April 20, 2020

We are living in an age when technology, environmental concerns, health safety awareness and information surfeit, all converge to redefine consumer expectations. Successful businesses are those that can factor in all of these and accordingly serve their customers better. This means being constantly cued into key market trends. For print service providers (PSPs), it means knowing what their clients’ customers want and staying updated on the latest printing industry/market trends. Here’s how. Read on…