Unlock Phase 1 to open opportunities for smaller cities OOH market

In OOH News By Bhawana Anand & Pray Jani - June 15, 2020

The industry experts see the tier II and III cities OOH business to open up before metro cities’ markets under the Unlock Phase 1

Mumbai License fee case hearing postponed for tomorrow

In OOH News By M4G Bureau - June 15, 2020

The petition has been filed by 8 OOH media owning firms operating in Mumbai

Digital print for your branding: Can you maximize the impact?

In OOH News By M4G Bureau - June 12, 2020

How does a brand ensure good quality print for maximum impact? How does it find the right print solution? These are some of the questions that leading print industry player HP will be addressing at the online interactive session to be held on June 19th.

'DOOH to grow with programmatic buying becoming new normal'

In Research By Bhawana Anand - June 12, 2020

GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace

Group M ropes in Ajay Mehta as MD for Kinetic Advertising India

In OOH News By M4G Bureau - June 09, 2020

The Kinetic leadership team will report to Ajay and he will report into Prasanth Kumar

RoshanSpace supports MAHA govt in “Mission Begin Again”

In Campaigns By M4G Bureau - June 09, 2020

Thanking the efforts of the state authorities, RoshanSpace runs a gratitude campaign to praise the efforts of Thackeray Govt.

JadeBlue makes comeback on OOH with Unlock Phase 1

In OOH News By Pray Jani - June 09, 2020

The brand retains its belief that there are other cost-effective mediums but the impact made by OOH is irreplaceable

Mumbai High Court retains previous order issued in license fee matter

In OOH News By M4G Bureau - June 08, 2020

The next proceeding is now scheduled for 12th June as the learned counsel representing case for the corporation has asked for a week’s time

‘Best time for brands to invest in the OOH medium’

In Viewpoints By Bhawana Anand - June 08, 2020

Posterscope’s President APAC, Haresh Nayak shares his take on the unfolding opportunities for the brands and OOH industry in the Unlock Phase 1

Maharashtra, Gujarat large format media owners forestall cyclone damage

In OOH News By Pray Jani - June 05, 2020

Surat Municipal Corporation had instructed media owners to take down at-risk sites across all 6 zones; MCGM, Central Railway & Panvel authority too had issued precautionary notice