Global consumer spending on media content & tech surges 6.1% in 2020: PQ Media

In Research By M4G Bureau - March 02, 2021

Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion

Dabur Amla, U.P. Police salute Pink Brigade in new campaign

In Campaigns By M4G Bureau - March 01, 2021

The joint campaign aims to spread awareness about the role of special police team ‘Pink Brigade’ created for the protection of women in Uttar Pradesh

Prem Shankar Jha resumes role as Dy Commissioner of SDMC

In OOH News By Bhawana Anand - March 01, 2021

His aim is to revive outdoor advertising revenues for the South Delhi corporation and streamline OOH formats in the city

Cinepolis & Himalaya Drug Company join hands for safety standards

In OOH News By M4G Bureau - February 25, 2021

Himalaya will be equipping Cinépolis properties across India with its sanitization products - Himalaya Pure Hands Sanitizer and Hand Wash - as a part of the partnership

Zeno Health awards creative mandate to Dentsu Impact

In OOH News By M4G Bureau - February 25, 2021

The agency will kickstart the association for mainline and digital creative duties with the launch of a massive campaign for Zeno Health in Mumbai

Bustle back in Mumbai OOH

In Campaigns By M4G Bureau - February 25, 2021

Bright Outdoor has various categories of brands partnering with it to appear on large format OOH sites in the city

Hindware rides high on thoughtful OOH campaign

In Campaigns By Bhawana Anand - February 24, 2021

The bathware brand leverages the OOH medium to drive home its stand on environmental responsibility, while building brand buzz and engagement

HDFC Life greets air travelers with real time campaign

In Digital OOH By M4G Bureau - February 24, 2021

The digital OOH campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with flight schedules

Bumble opts localised OOH approach to share dating tips & tricks

In OOH News By M4G Bureau - February 23, 2021

Launched in Hyderabad, the campaign is to be seen at in restaurants and pubs

Tanishq sets a positive ‘Shagun’ with new campaign

In Campaigns By M4G Bureau - February 23, 2021

The brand kicked off the new campaign in partnership with Laqshya Media Group across top ten cities.