Birla Estates gives Worli artistic facelift with Mumbai Rising initiative

In Campaigns By M4G Bureau - March 19, 2021

Birla Estates will be beautifying and turning the walls of Pandurang Budhkar Marg (PB Marg) into canvases to paint 10 different stories capturing the nuances of Mumbai city tying everything back to the core theme of Mumbai Rising.

‘Quantification of OOH impact needed’

In Viewpoints By M4G Bureau - March 18, 2021

Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.

Zen Digital Media launches hoarding on water

In OOH News By M4G Bureau - March 17, 2021

The first such hoarding was launched along the Bandra-Worli Sea Link in Mumbai earlier this week.

Moving Walls Group launches e-commerce platform VideOOH.Deals

In Digital OOH By Rajiv Raghunath - March 15, 2021

The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers

Hyundai goes all royal and OOH for ALCAZAR

In Campaigns By M4G Bureau - March 15, 2021

The 30-day campaign across Delhi, Mumbai, Bangalore, Chennai and Hyderabad builds buzz around the name of the new model.

Mondelez India plans to promote 5Star Oreo through innovative OOH

In OOH News By M4G Bureau - March 12, 2021

The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.

MMRDA invites bid for branding rights

In OOH News By M4G Bureau - March 10, 2021

The licensing of branding rights at Mumbai Metro will be given for Line 2A and 7 Stations

Shapoorji Pallonji’s new campaign is all about wellness

In Campaigns By M4G Bureau - March 08, 2021

The outdoor campaign with the tagline ‘Wellness done right’, is designed to promote AUBBURN, a new residential project by SD Corp, the real estate arm of Shapoorji Pallonji.

dentsu report maps changing consumer trends

In Research By M4G Bureau - March 05, 2021

dentsu International has launched its consumer vision research report, ‘The Age of Inclusive Intelligence’, which charts long-term consumer trends that will shape the next decade. It offer brands information with which they can build human-centric experiences to meet changing consumer expectations

I&B Ministry releases new guidelines for Outdoor Publicity

In OOH News By Bhawana Anand - March 02, 2021

The new policy has been designed to cater to the evolving nature of the OOH medium and to government organizations’ communications needs through proper guidelines regarding media planning, monitoring, rates list, etc.