NYC Mayor Bill de Blasio joins with DPAA in celebrating 10th Annual NY Digital Signage Week & DPAA Video Everywhere Summit

In OOH News By M4G Bureau - September 27, 2021

Official welcome to resilient OOH industry signifies resiliency of NY and progress to safety.

How location-based targeting drove sales for Mars’ Orbit chewing gum

In Digital OOH By M4G Bureau - September 24, 2021

Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars used a location-based solution which generated 30K visitors in physical store visits and 4 times spike in Orbit website visits.

dentsuMB wins mainline advertising mandate for TVS Raider in India

In OOH News By M4G Bureau - September 23, 2021

As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.

DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15

In OOH News By Rajiv Raghunath - September 23, 2021

Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.

Mumbai Central Div invites e-bids for bulk ad rights

In OOH News By - September 21, 2021

The rights will be awarded for 1,600 sq.ft ad space for a period of 5 years.

IOAA steps up measures to reinforce transparency & accountability in Indian OOH business

In OOH News By Rajiv Raghunath - September 20, 2021

Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.

‘50% of consumers likely to increase festive spends in 2021’

In Research By M4G Bureau - September 17, 2021

The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.

Unibail-Rodamco-Westfield appoints Ocean Outdoor media partner for Westfield Fisketorvet Denmark

In OOH News By M4G Bureau - September 14, 2021

The deal expands Ocean’s premium DOOH portfolio to 24 European URW shopping malls, including Westfield Mall of the Netherlands, Westfield Mall of Scandinavia, and the exclusive external rights to two of the other largest flagship destinations in Europe - Westfield London and Westfield Stratford City in the UK.

Havas Media Mumbai adds new businesses worth INR 500+ crore in 2020-2021

In OOH News By M4G Bureau - September 14, 2021

The move follows the strategic restructuring of Havas Media Group India’s senior management a few months ago.

Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research

In OOH News By Rajiv Raghunath - September 09, 2021

Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.