“OOH Expo is extremely important and invaluable in terms of what it can do for the industry”

In OOH Solutions By N Jayalakshmi - December 09, 2021

Noomi Mehta, Chairman, IOAA and Chairman of The Board Selvel One Group, tells Media4Growth why the OOH industry today needs a platform like the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022.

Haresh Nayak launches independent venture Connect Network Inc.

In OOH News By M4G Bureau - December 08, 2021

Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad

“Expo will help us discover solutions that we didn’t know existed”

In OOH Solutions By N Jayalakshmi - December 08, 2021

Neeta Gulati, Director, Alakh Advertising & Publicity, shares with Media4Growth why the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is important for the Indian OOH industry

Marketers increasingly include DOOH in their omnichannel campaigns

In Digital OOH By M4G Bureau - December 08, 2021

New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use

Armour Digital OOH takes up Associate Sponsorship of India Talks Conference at Sahara Star Mumbai on Jan 18, 2022

In OOH News By M4G Bureau - December 07, 2021

Anil Hirani, Managing Director of Armour Digital OOH, feels the conference comes at the right time for the OOH industry and its stake holders to leverage new opportunities and accelerate the growth momentum.

Adidas inspires young athletes in this art-inspired campaign

In Campaigns By M4G Bureau - December 06, 2021

The brand has teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, and created a larger-than-life canvas to deliver an impactful yet simple message: ‘We See Possibilities, When We Come Together’.

LOCAD bags sole rights to power Shankh Creations’ DOOH network in Goa

In Digital OOH By M4G Bureau - December 06, 2021

We are excited to be playing a pivotal role in bringing about this change in Goa, says Rishabh S Mehta, Founder & CEO, LOCAD

Srishti Communications takes up Presenting Sponsorship of India Talks OOH Conference at Sahara Star Mumbai on Jan 18, 2022

In OOH News By M4G Bureau - November 30, 2021

S Kumar, Managing Director of Srishti Communications views the conference as an opportune occasion for the Indian OOH stakeholder groups to step up the collaborative efforts and propel the industry’s growth engine to scale new heights

Brands having strong consumer pull prone to high Brand Reputation risk in digital arena, states study

In Research By M4G Bureau - November 30, 2021

Brand Reputation Index (BRIX) measures the risk score of potential frauds and scams that can be done leveraging a brand’s equity

Rail passenger traffic volume consistently rising

In OOH News By Rajiv Raghunath - November 29, 2021

The passenger originating data for Oct 2021 stood at 344.41 million, as compared to 61.86 million in Oct 2020