Rail passenger traffic volume scales 12-month high

In OOH News By Rajiv Raghunath - April 25, 2022

Impetus for attracting investments in railway media & related digital infrastructure

Dabur engages devotees at Kamakhya Devi temple with Rheumatil foot massage camp

In Campaigns By M4G Bureau - April 21, 2022

The brand set up a specially designed Rheumatil foot massage camp near the famous Kamakhya Devi temple in Guwahati on the occasion of Chaitra Navratri, which attracts lakhs of devotees.

Frooti steals the thunder this summer on OOH

In Campaigns By M4G Bureau - April 21, 2022

The high impact OOH campaign for Parle Agro’s iconic brand Frooti has been rolled out by Platinum Outdoor and covers 140 cities across the country.

US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting

In Digital OOH By Rajiv Raghunath - April 20, 2022

Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes

Vinit Kumar joins Madison Media Plus as VP

In OOH News By M4G Bureau - April 18, 2022

Vinit has over 16 years of experience in all facets of media ranging from Integrated Marketing Communications and Strategy to Digital Marketing and Analytics

Laqshya Media crafts immersive 3D anamorphic installation for Tanishq

In Digital OOH By M4G Bureau - April 14, 2022

The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker occupies a specific vantage point

Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

In OOH News By M4G Bureau - April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

'AOOH helps a brand reach the right people at the right time and at the right moment'

In Viewpoints By N Jayalakshmi - April 11, 2022

As OOH increasingly becomes part of convergence, Audio OOH (AOOH) could well become an integral part of it. In an exclusive conversation with Media4Growth/Outdoor Asia, Ryan Fuss, Senior Vice President Global Media Solutions, Stingray talks about the relevance of AOOH as a marketing medium for brands.

Srishti Group bags ad display rights at key locations inside Chennai International Airport

In OOH News By Rajiv Raghunath - April 08, 2022

As a strong votary of DOOH media, Srishti Group will have all its media assets in the digital format, catering mainly to the domestic air passengers who are the target audiences for most advertising brands

Armour Digital OOH is ‘Powered By’ Sponsor of Outdoor Advertising Convention (OAC) 2022

In OOH News By M4G Bureau - April 06, 2022

OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani