Results For "UM"
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‘Industry growth key to talent acquisition, retention’
In Viewpoints By Rajiv Raghunath - December 23, 2022
Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:
Digital ad exchange DAX’s premium DOOH inventory now available through Yahoo’s omnichannel DSP
In Digital OOH By M4G Bureau - December 20, 2022
Yahoo DSP customers can now activate digital outdoor campaigns on DAX’s inventory of 2,400+ premium DOOH screens across the UK.
Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023
In Digital OOH By M4G Bureau - December 16, 2022
Affinity will be the key for 2023: Tiger Party CEO Rafale Chang
JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum
In OOH News By M4G Bureau - December 16, 2022
Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.
MTV India collaborates with Mooz Graffiti to portray football titans at youth hub in Mumbai
In Campaigns By M4G Bureau - December 14, 2022
The artwork pays homage to the legends in the backdrop of the ongoing FIFA World Cup 2022 in Qatar.
Kirloskar expresses group’s ‘Limitless’ philosophy on DOOH screens at Mumbai airport
In Campaigns By M4G Bureau - December 13, 2022
The new campaign looks to expound on the Limitless philosophy in a simple, relatable and engaging manner that celebrates Kirloskar’s shared philosophy with that of the innate human desire to challenge the limits and live, think and dream limitlessly.
Priyanka and Suresh Raina’s ‘maate’ rolls out its 1st OOH campaign
In Campaigns By M4G Bureau - December 06, 2022
The brand aims to establish itself as a front-runner in the premium baby care segment through increased brand awareness
Hindware makes fitting brand statements at T2, Mumbai airport
In Campaigns By M4G Bureau - December 06, 2022
The attractive installations, executed in association with Times OOH for a period of 6 months, amplifies the brand’s offerings and the message on saving water.
Food for thought aplenty with McDonald’s Cheesy Fries
In Campaigns By M4G Bureau - November 30, 2022
The campaign has been executed in Delhi by Glo - Greenline (The OOH arm of Lodestar UM)
‘Fly Better’ with Emirates as A380 touches down at Bengaluru
In Campaigns By M4G Bureau - November 28, 2022
Glo – Greenline, the OOH arm of Lodestar UM, has unveiled a high-impact campaign to highlight the whole new flying experience that the airline offers to travellers.